# Beachy Blonde Hair Ads The L’Oreal Paris 'Casting Sunkiss Jelly' Campaign Stars Doutzen Kroes By Meghan Young | Published 2014-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-paris-casting-sunkiss-jelly References: [fashiongonerogue](http://www.fashiongonerogue.com/doutzen-kroes-loreal-paris-casting-sunkiss-jelly/) & [lorealparisusa](http://www.lorealparisusa.com/) The [L’Oreal Paris](https://www.trendhunter.com/trends/trending-musthaves) 'Casting Sunkiss Jelly' ad campaign is as relevant in the summertime as it would be for the winter season. It promotes a hair product that gives women's tresses a lightened look as though they have just spent an entire weekend tanning on the beach. Although such a look can be naturally achieved by many right now, some require some added help. Starring model Doutzen Kroes, who can also be seen in an advertisement for [Samsung](http://www.trendhunter.com/trends/samsung-s5-smartphone), the L’Oreal Paris 'Casting Sunkiss Jelly' ad campaign is set in studio against a colorblocked backdrop of blue, pink and purple. These bright colors really lets the blonde beauty's locks stand out even more. The L’Oreal Paris 'Casting Sunkiss Jelly' product is a great alternative to other similar items on the market. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Hair Lightening Products:** Opportunity for creating innovative, natural-looking hair lightening products for all seasons. - **Model Advertisement Campaigns:** Opportunity to create impactful advertisements featuring popular models promoting various products. - **Colorblocked Backdrops:** Opportunity for creating visually striking advertisements using colorblocked backdrops. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunities in developing new hair lightening products. - **Fashion and Advertising:** Opportunities for disruptive innovation in the advertisement industry, particularly with model campaigns. - **Graphic Design and Photography:** Opportunities for disruptive innovation in creating visually stunning advertisements with colorblocked backdrops. ## Related on Trend Hunter - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Blonde Detangling Sprays](https://www.trendhunter.com/trends/je-suis-blond.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)