# Vivaciously Festive Makeup Ads The L’Oreal Million Carats Holiday Campaign Stars Bianca Balt By Meghan Young | Published 2013-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-million-carats-holiday References: [fashiongonerogue](http://www.fashiongonerogue.com/bianca-balti-shines-loreal-million-carats-holiday-line/) & [lorealparisusa](http://www.lorealparisusa.com) A woman could channel her inner vibrant vixen with the [L’Oreal](https://www.trendhunter.com/trends/trending-musthaves) Million Carats Holiday line. The ad campaign shows just how vivacious the colors are. From brilliant blue to deep purple and, of course, a [glossy pinkish red](https://www.trendhunter.com/trends/vamp-lipstick), these cosmetics would steal the show from equally bright Christmas decorations. Clearly, the eyeshadow palette and lipstick are meant for those who are looking to make a statement and stand out. Starring model Bianca Balti, the L’Oreal Million Carats Holiday ad campaign is just as seductive as the makeup line with an indigo blue glowing in the backdrop. The Italian beauty can also be seen alongside Kate King, Monica Bellucci and Andreea Diaconu in the [Dolce & Gabbana fall 2013](http://www.trendhunter.com/trends/dolce-gabbana-fall-20132) campaign. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vibrant Holiday Makeup:** Opportunity for companies to create bold and colorful makeup products for the holiday season. - **Statement Cosmetics:** Chance for brands to develop eye-catching makeup that stands out in advertising campaigns. - **Celebrity Collaborations:** Trend of partnering with famous models and actresses to promote makeup lines and increase brand visibility. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunities in creating vibrant and attention-grabbing makeup products. - **Advertising:** Opportunity to create visually stunning campaigns that showcase vibrant and statement makeup. - **Fashion:** Opportunity for fashion brands to collaborate with beauty companies to promote their clothing lines through makeup ads. ## Related on Trend Hunter - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Beauty-Branded Holiday Markets](https://www.trendhunter.com/trends/loral-paris-distiller.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md)