# Stylish Storytelling Fiestas The L'Oreal Melbourne Fashion Festival is all about Fairytales By Meghan Young | Published 2010-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-melbourne-fashion-festival References: [psfk](http://www.psfk.com/2010/03/pics-fairytale-fashion-at-loreal-melbourne-fashion-festival.html) & [lmff.au](http://www.lmff.com.au/) I've always dreamed of visiting Australia, and now I know to go when the L’Oreal Melbourne Fashion Festival is happening. If it's anything like this [fairytale themed](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) one, that is. Combining two of my loves into one big fiesta, this festival is one I wish I was able to attend. Featuring 'Alice in Wonderland' and [Mickey Mouse-inspired designs](https://www.trendhunter.com/trends/lululemon-x-disney), the L’Oreal Melbourne Fashion Festival opened up with style. I suggest you simply take a look at the gallery above, for all that matters at this point are the amazing fashions. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 59% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fairy Tale Fashion:** Opportunity for fashion brands to incorporate whimsical and fantastical elements into their designs. - **Themed Events:** Opportunity for event planning companies to create immersive and visually stunning experiences for attendees. - **Brand Collaborations:** Opportunity for brands in different industries to collaborate and create unique, cross-promotional events and products. ### Where This Applies - **Fashion:** Fashion brands can explore fairy tale themes and incorporate them into their collections. - **Event Planning:** Event planning companies can specialize in creating themed events that immerse attendees in a specific narrative. - **Branding and Marketing:** Brands can collaborate with other industries, such as fashion or entertainment, to create innovative and captivating brand experiences. ## Related on Trend Hunter - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Branded Summer Lunches](https://www.trendhunter.com/trends/viva-resort-25-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Unique Festival Pop-Ups](https://www.trendhunter.com/trends/melo-matcha-x-free-people.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md)