# Beauty-Inspired Guided Tours L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties' By Laura McQuarrie | Published 2024-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-and-the-louvre References: [voguebusiness](https://www.voguebusiness.com/story/beauty/why-loreal-wants-to-take-you-on-a-tour-of-the-louvre) & [loreal](https://www.loreal.com/en/press-release/commitments/de-toutes-beautes/)  Throughout the history of civilization and fine art, beauty has been a timeless pursuit, shaping cultures and inspiring masterpieces; now, [L’Oréal Groupe](https://www.trendhunter.com/trends/loral-x-nvidia) and the [Louvre Museum](https://www.trendhunter.com/trends/louvre-museum-and-casetify) are joining forces to take modern beauty and art lovers on a journey back in time with a guided journey called Of All Beauties. With Of All Beauties, the Louvre visitors have the opportunity to explore 100,000 years with a signposted collection of 108 curated works. For an immersive experience, visitors can make the most of a specially designed web application, accessible via a QR code. Additionally, the remotely available application allows visitors to keep exploring outside the museum galleries. Intentionally created to reach a new, younger generation, this experience will be accompanied by a 2025 web series co-produced by the Louvre and L’Oréal. Image Credit: L’Oréal Groupe ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 79% | Activity: 84% | Freshness: 30% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Immersive Historical Beauty Tours:** The collaboration between L’Oréal and the Louvre provides a unique blend of art and beauty through guided tours that are enriched by historical context. - **Web-enhanced Museum Experiences:** The use of a specially designed web application enhances the museum experience by making it interactive and accessible beyond physical visits. - **Digital Engagement Strategies:** Leveraging digital platforms for historical and cultural experiences, such as a web series, attracts and engages a younger demographic. ### Who This Affects Most - **Beauty:** Collaborations between beauty brands and cultural institutions open new avenues for experiential marketing that ties brand legacy with historical art. - **Museums and Galleries:** Museums leveraging technology like QR-coded web applications can significantly extend the reach and engagement of their exhibitions. - **Digital Media:** The production of web series by traditional cultural institutions illustrates the expanding role of digital content to engage modern audiences. ## Related on Trend Hunter - [Artful Beauty Metaverses](https://www.trendhunter.com/trends/lancome-happiverse.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Immersive Fine Art Experiences](https://www.trendhunter.com/trends/la-joconde.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Beauty-Branded Holiday Markets](https://www.trendhunter.com/trends/loral-paris-distiller.md) - [French Museum-Themed Tech Accessories](https://www.trendhunter.com/trends/louvre-museum-and-casetify.md)