# Celebrity Charity Calendars the L'Oreal 2011 Hairdressers Against Aids Pushes Awarenes By Renee Ramsarran | Published 2011-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loreal-2011-hairdressers-against-aids References: [globalfashionreport](http://www.globalfashionreport.com/a373495-l-oreal-hairdressers-against-aids-calendar-2011) & [loreal](http://www.loreal.com/dispatch.aspx?) L’Oreal has produced the 2011 Hairdressers Against AIDS calendar above. This special, limited-edition calendar features 12 of the [most beautiful female celebrities](https://www.trendhunter.com/trends/dior-addict-2026-collection) in the world. The incredible initiative, run by L’Oreal Professional Products in partnership with [UNESCO](https://www.trendhunter.com/trends/seiko-presage-classic), is meant to raise greater awareness of the disease among the general public. For 2011, the famous hairdresser and photographer John Nollet snapped the black-and-white photos. Diane Kruger, Monica Cruz, Vanessa Paradis and Monica Bellucci were some of the stunning volunteers to show their solidarity with L’Oreal in the fight against HIV/AIDS. The L’Oreal 2011 Hairdressers Against AIDS calendar marks its 10th anniversary of the global program. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Celebrity Charity Calendars:** Opportunity to leverage the popularity of celebrities to bring awareness and raise funds for a cause through limited-edition products like calendars. - **Corporate Social Responsibility Campaigns:** Opportunity for companies to contribute to society and build their brand image through partnerships with non-profit organizations in initiatives like Hairdressers Against AIDS. - **Photography for Social Causes:** Opportunity to utilize the power of photography to highlight social causes and generate awareness about pressing global issues like HIV/AIDS. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for beauty brands to develop limited-edition products and support social campaigns that benefit non-profit organizations, contributing to both societal and brand value. - **Fashion and Photography:** Opportunity for fashion and photography industries to collaborate with non-profit organizations to create visually compelling content that raises awareness about important social causes and makes a difference in society. - **Non-profit and Social Sector:** Opportunity to partner with companies and leverage their resources and reach to scale awareness campaigns and maximize social impact, while also driving brand engagement and loyalty among different consumer segments. ## Related on Trend Hunter - [Eco Charity Advent Calendars](https://www.trendhunter.com/trends/ebay-and-this-is-beauty.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Female-Honoring Initiatives](https://www.trendhunter.com/trends/women-of-worth-1.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md) - [French Beauty Brand Advent Calendars](https://www.trendhunter.com/trends/loccitane-2025-advent-calendar.md) - [Abuse Awareness Beauty Initiatives](https://www.trendhunter.com/trends/abuse-awareness-1.md) - [Female Empowerment NFTs](https://www.trendhunter.com/trends/women-in-crypto.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md)