# Versatile Unisex Haircare Lore Originals is an Intelligent Range of Six Versatile Hair Products By Rebecca Byers | Published 2018-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lore-originals References: [loreoriginals](https://loreoriginals.com/pages/our-story) & [loreoriginals](https://loreoriginals.com/collections/all) From the team behind Taylor Taylor London, [Lore Originals](https://www.trendhunter.com/trends/lore) is a [unisex capsule collection](https://www.trendhunter.com/trends/lush-hairlab) of simplicity-driven haircare products designed to rebuild the integrity of one's hair. Currently comprised of six products, the range includes Cleanse + Purify, Condition + Restore, Define + Finish, Prepare + Protect, Texture + Wave and is rounded out with Legend, a restorative mask. The London-based brand boasts a highly memorable visual branding scheme defined by it's use of marble-inspired imagery and font that recalls ancient wisdom. The unique haircare brand has designed each product in the six-part range to be [multi-purpose](https://www.trendhunter.com/trends/trending-musthaves), offering different results depending on how they were used. The contemporary range aims to make "his and hers" products a thing of the past. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Simplicity-driven Haircare:** Opportunity for developing haircare products that focus on simplicity and versatility. - **Multi-purpose Hair Products:** Opportunity for creating hair products that provide different results depending on usage. - **Unisex Beauty Products:** Opportunity for developing beauty products that cater to both men and women. ### Who This Affects Most - **Haircare Industry:** Opportunity for disruptive innovations in the haircare industry that focus on simplicity and versatility. - **Beauty Industry:** Opportunity for disruptive innovations in the beauty industry that cater to both men and women. - **Personal Care Industry:** Opportunity for disruptive innovations in the personal care industry by creating multi-purpose products. ## Related on Trend Hunter - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Layerable Hair Stylers](https://www.trendhunter.com/trends/the-numbers-by-mdlondon.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [20-in-1 Hair Treatment Sprays](https://www.trendhunter.com/trends/incredilox.md)