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# Futuristic Drug Stores
The Lordelo Pharmacy Boasts a Bright Green Beacon

By Meghan Young | Published 2013-01-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lordelo-pharmacy
References: [contemporist](http://www.contemporist.com/2013/01/03/lordelo-pharmacy-by-jose-carlos-cruz/) & [josecarloscruz](http://www.josecarloscruz.com/)

Medicine and medical treatments are often at the forefront of innovation, so it is only natural that a store selling [pharmaceutical drugs](https://www.trendhunter.com/trends/amazon-pharmacy-kiosks) would look as [futuristic as the Lordelo Pharmacy](https://www.trendhunter.com/trends/deji-plaza-phase-ii). Located in Vila Real, Portugal, the Lordelo Pharmacy might as well have once been attached to a spaceship. [Pristine white](https://www.trendhunter.com/trends/white-is-good-shop) with a neon green sign of the universal pharmacy cross, it provides a stark contrast to its otherwise dated surroundings.

The Lordelo Pharmacy was designed by Architect José Carlos Cruz. Created to have a neutral presence, the Lordelo Pharmacy boasts an aluminum covered oval exterior with an absence of openings. With only one entrance, the building has been well lit from within. Nevertheless, while modest during the day, the Lordelo Pharmacy comes alive at night.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 74% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Futuristic Pharmacies:** Taking inspiration from the Lordelo Pharmacy, future pharmacies can incorporate modern and sleek designs to enhance the customer experience.
- **Innovative Lighting Solutions:** The use of creative lighting techniques, as seen in the Lordelo Pharmacy, can create a visually appealing and captivating atmosphere in various industries.
- **Pharmacy Branding:** The branding strategy of using a distinctive neon green sign like the Lordelo Pharmacy can help pharmacies stand out and create a strong identity in the market.

### Industries Being Reshaped

- **Pharmaceutical Retail:** Pharmaceutical retailers can embrace futuristic designs and aesthetics to revolutionize the traditional pharmacy experience and attract a modern customer base.
- **Architecture and Design:** Architects and designers can explore unconventional approaches, such as the Lordelo Pharmacy, to create innovative and visually striking structures for different purposes.
- **Retail Branding:** The striking branding elements used by Lordelo Pharmacy can inspire other retail industries to incorporate bold and distinctive visual identities to leave a lasting impression on customers.

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