# Sustainable Merch Collections The Lorde Solar Power Merch is Made from 100% Recycled Fabric By Laura McQuarrie | Published 2021-09-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lorde-solar-power-merch References: [livekindly.co](https://www.livekindly.co/lorde-solar-power-merch/) & [instagram](https://www.instagram.com/everybody.world/) The Lorde Solar Power merch collection was created in collaboration with [sustainable fashion brand](https://www.trendhunter.com/trends/regeneration-nation) Everybody.World and it helps fans express their love of the artist, all the while sporting styles made from 100% recycled fabric. The brand uses post-industrial cotton waste obtained from yarn factories to create its eco-friendly fabric and this resulted in the creation of ethically minded and environmentally conscious merch for Lorde. As Carolina Crespo, the company’s co-founder and managing director, says, Lorde "was specifically interested in our Trash Collection to offer fans [gender-neutral pieces](https://www.trendhunter.com/trends/iclothing) responsibly made from [100% recycled cotton](https://www.trendhunter.com/trends/in-good-company)." Beyond the release of the Solar Power merch, Lorde is making more sustainable choices with her work by forgoing traditional plastic CDs and opting for the release of a digital album instead. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Merchandise:** Creating more eco-friendly merchandise using recycled materials can appeal to sustainability-conscious consumers. - **Gender-neutral Clothing:** Offering gender-neutral clothing options can appeal to a wider audience and promote inclusivity. - **Digital Album Releases:** Forgoing traditional physical album releases in favor of digital ones can reduce waste and production costs. ### Where This Applies - **Music Industry:** The music industry can promote sustainability by collaborating with eco-conscious fashion brands to create more sustainable merchandise. - **Fashion Industry:** The fashion industry can reduce textile waste by using recycled materials in clothing production, including for collaborations with musicians and artists. - **Tech Industry:** The tech industry can support sustainability efforts by providing platforms for digital album releases and reducing the need for physical album production. ## Related on Trend Hunter - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Kids Cartoon Capsules](https://www.trendhunter.com/trends/primark-2.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md)