# Brooding Pop Star Accessories #NYLON Shop's Lorde Clutch Celebrates the Rising Star's Fame By Jana Pijak | Published 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lorde-clutch References: [shop.nylonmag](http://shop.nylonmag.com/collections/flair/products/lorde-clutch) & [shop.nylonmag](http://shop.nylonmag.com/collections/vendors?q=Kayci) #NYLON Shop's Lorde clutch celebrates the young singer who has been making waves with her debut album 'Pure Heroine'. Born Ella Marija Lani Yelich-O'Connor, Lorde is only 17 and has a talent beyond her years. Her hit single 'Royals' was followed by other billboard chart hits like 'Tennis Court' and her most recent release, 'Team'. Based in New Zealand, the singer-songwriter is now a global icon for a generation of young girls, thus inspiring this design by Kayci Wheatley. #NYLON Shop's Lorde clutch is displayed in a floral print that features a zipper closure and portrait of the singer on its front and back. On the bag, Lorde sports her signature curled locks, dark lipstick and mesh-accented outfit. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Pop Star Merchandise:** The rise of pop star merchandise showcases the influence and fandom surrounding popular musicians, allowing for innovative collaborations and designs. - **Fashion Inspired by Music Stars:** Fashion brands are leveraging the popularity of music stars to create unique and trendy accessories, enabling fans to showcase their support and style. - **Youth Icons in Mainstream Culture:** The emergence of young artists like Lorde as mainstream icons highlights the appeal of youth culture and provides opportunities for brands to target this demographic. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can partner with pop stars to create exclusive merchandise and accessories, providing customers with trendy products that celebrate their favorite artists. - **Music Industry:** The music industry can collaborate with fashion brands to create unique merchandise and expand the reach of artists to their fan bases. - **Youth Marketing:** Brands targeting youth consumers can leverage the influence of young artists like Lorde to create products and campaigns that resonate with this demographic. ## Related on Trend Hunter - [Glamorous Party-Ready Accessories](https://www.trendhunter.com/trends/statement-bags.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md) - [Nigerian-Inspired Handbags](https://www.trendhunter.com/trends/larallan.md) - [Youthful Charm Bracelets](https://www.trendhunter.com/trends/ariella-maizer.md) - [Canary-Inspired Fashion Clutches](https://www.trendhunter.com/trends/canary-clutch.md) - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Artist-Collab Branded Jackets](https://www.trendhunter.com/trends/lidl-by-lidl.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md)