# Handheld Hair Dyeing Devices The L'Oréal Colorsonic Colors Hair without Mess By Michael Hemsworth | Published 2022-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loral-colorsonic References: [theverge](https://www.theverge.com/2022/1/3/22851991/loreal-ces-2022-colorsonic-hair-color-beauty-tech) & [loreal](https://www.loreal.com/en/) The L'Oréal Colorsonic hair dyeing device has been shown off by the brand head of CES 2022 as a truly advanced device solution that aims to completely transform the user experience when it comes to hair coloring. The device features a design and construction that makes it appear as though it's a [styling tool](https://www.trendhunter.com/trends/airstyler-pro) and works with a series of bristles inside that will spread the dye from the nozzle. The system will then oscillate more than 300-times per minute at the appropriate angle to apply the dye to the hair with ease. The L'Oréal Colorsonic hair dyeing device works with cartridges that are reported by the brand to have 54% less plastic than existing [at-home hair dye kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit) to reduce waste. Image Credit: L’Oreal ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 95% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Smart Hair Dyeing Devices:** Innovative hair dyeing devices such as L'Oréal's Colorsonic are disrupting the traditional at-home hair coloring experience by providing a more efficient and easy-to-use option to consumers. - **Eco-friendly Beauty Products:** The trend towards eco-friendliness in beauty products is growing, with devices such as L'Oréal's Colorsonic offering a reduction in plastic waste via their use of cartridges. - **Technology-assisted Personal Care:** The use of technology in personal care products, such as L'Oréal's Colorsonic, is creating an opportunity for consumers to easily and efficiently achieve desired beauty results without the need for professional assistance. ### Sectors Adopting This - **Beauty and Personal Care:** Incorporating technology into beauty and personal care products, such as L'Oréal's Colorsonic, can open up opportunities for disruptive innovation within the industry. - **Sustainability:** The trend towards eco-friendliness in beauty products, exemplified by devices such as L'Oréal's Colorsonic through their use of cartridges, is disrupting traditional beauty industry practices and offering new opportunities for sustainable innovation. - **Consumer Electronics:** The development of innovative and efficient personal care devices, such as L'Oréal's Colorsonic, offers opportunities for disruption within the consumer electronics industry by expanding the use of technology in daily consumer routines. ## Related on Trend Hunter - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [Shapely Hair Dye Applicators](https://www.trendhunter.com/trends/hair-dye-applicator.md) - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md) - [Infrared Light Hair Dryers](https://www.trendhunter.com/trends/airlight-pro.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Air-Powered Hair Styling Appliances](https://www.trendhunter.com/trends/dyson-nextgeneration-airwrap.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md)