# Electronic Eyebrow Makeup Applicators
L'Oréal Brow Magic Debuted at CES 2023

By Laura McQuarrie | Published 2023-01-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/loral-brow-magic
References: [techthelead](https://techthelead.com/innovative-loreal-brow-magic-uses-augmented-reality-to-draw-your-eyebrows-on/) & [prnewswire](https://www.prnewswire.com/news-releases/loreal-unveils-two-new-ces-2023-innovation-award-winning-beauty-technologies-301711720.html/)

L'Oréal unveiled a pair of beauty-tech innovations for consumers at CES 2023, including L'Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. Achieving just the right eyebrow look can be a process that's costly in terms of both time and money spent but this CES beauty innovation simplifies the task of creating personalized eyebrow looks that follow the natural brow and flatter facial features.

For this product, L'Oréal partnered with tech company Prinker, an expert in printed, non-permanent tattoos. Using L'Oréal's Modiface AR technology, L'Oréal Brow Magic scans the user's face and makes recommendations for microblading, micro-shading or filler effects.

"Combining L'Oréal's heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures," said Guive Balooch, L'Oréal Global Head of Research and Innovation's Tech Incubator, in a press release.