# Celebrity-Backed Men's Skincare Lines Adam Levine is Announced as the New L’Oréal Brand Ambassador By Kalin Ned | Published 2019-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/loral-brand-ambassador References: [lorealparis](https://www.lorealparis.ca/en/products/men-expert/hair-care) The latest L’Oréal brand ambassador is the multi-talented Adam Levine who will be pushing the beauty brand's high performing [Men Expert Hydra Energetic line](https://www.trendhunter.com/trends/magnolia-league). The celebrity has been selected as a spokesperson due to his outstanding career as a musician, actor, and mentor, as well as his powerful voice and positive attitude. Embracing the ideal of "the multi-layered, multi-faceted modern man," Levine offers a bold endorsement to a deserving label. As an L’Oréal brand ambassador, the celebrity is looking forward to "motivating men through the simple move of taking good care of the faces [they were] given." The label's Hydra Energetic line promises to provide ease to a man's daily grooming routine, assuring that the user stays "clean, fresh, hydrated, youthful and stylish." Image Credit: L'Oréal Paris ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Male Celebrity Endorsements:** There is an opportunity for other men's skincare lines to follow L'Oreal's lead and collaborate with male celebrities for endorsement deals. - **Multi-functional Men's Skincare Products:** Brands can develop multi-functional skincare products that cater to the modern man's busy lifestyle and time constraints. - **Brand Ambassadors as Influencers:** More brands could explore the use of brand ambassadors who have large social media followings to reach new audiences and promote their products. ### Industries Being Reshaped - **Men's Skincare:** The men's skincare industry can benefit from collaborating with male celebrities for endorsement deals to promote their products. - **Celebrity Endorsements:** Other industries can take note and explore using celebrity endorsements to promote their products and reach new audiences. - **Beauty Influencer Marketing:** Brands in the beauty industry can further leverage influencers and brand ambassadors with large social media followings to promote their products and attract new customers. ## Related on Trend Hunter - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Celebrity-Backed Injectable Campaigns](https://www.trendhunter.com/trends/xeomin.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Celebrity-Backed Skincare Brands](https://www.trendhunter.com/trends/reframe-beauty.md)