# Advanced Beauty-Tech Partnerships L'Oréal and Verily are Teaming Up to Advance Skin Health By Laura McQuarrie | Published 2022-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loral-and-verily References: [prnewswire](https://www.prnewswire.com/news-releases/loreal-and-verily-announce-first-of-its-kind-strategic-partnership-to-advance-precision-skin-health-301465106.html) & [loreal](https://www.loreal.com/en/mediaroom) [L'Oréal](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization) and Verily are teaming up for a beauty partnership that's aimed at advancing skin health. With two programs, the partnering brands are on a mission to "better understand and characterize skin and hair aging mechanisms," and support the development of products and beauty-tech strategies. The first effort comes in the form of a research collaboration to inform a comprehensive view of skin health that leverages L'Oréal's deep scientific knowledge of skin and Verily's comprehensive clinical science capabilities. Together, L'Oréal and Verily will be diving deep into the links between exposome, skin aging and the biology of the skin. A second partnership pairs Verily's R&D Team and L'Oréal's Active [Cosmetics Division](https://www.trendhunter.com/trends/the-ordinary-white-papers) for the purpose of developing [artificial intelligence algorithms and sensors](https://www.trendhunter.com/trends/universkin-by-alma) to support new services in both dermatology and skincare. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 85% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skin Health Advancement:** Partnerships between beauty and tech companies aim to better understand and characterize skin aging mechanisms and develop AI algorithms and sensors to support new services in dermatology and skincare. - **Exposome Research:** Partnerships between beauty and tech companies are diving deep into the links between exposome, skin aging and the biology of the skin to improve skin health and develop innovative products and beauty-tech strategies. - **Artificial Intelligence in Beauty-tech:** Partnerships between beauty and tech companies are developing AI algorithms and sensors to support new services in dermatology and skincare, opening opportunities for disruptive innovation in the beauty-tech industry. ### Who This Affects Most - **Beauty Industry:** The partnership between L'Oréal and Verily to advance skin health creates opportunities for the beauty industry to develop innovative and effective products and beauty-tech strategies. - **Technology Industry:** Partnerships between beauty and tech companies to better understand skin aging mechanisms and develop AI algorithms and sensors in dermatology and skincare open opportunities in the technology industry for disruptive innovation. - **Healthcare Industry:** The partnership between L'Oréal and Verily to advance skin health creates opportunities for the healthcare industry to develop new services in dermatology and skincare using AI algorithms and sensors. ## Related on Trend Hunter - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md) - [AI-Crafted Hyper Personal Tools](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization.md) - [Beauty Tech Initiatives](https://www.trendhunter.com/trends/big-bang-beauty.md) - [Dermatology-Promoting Collaborations](https://www.trendhunter.com/trends/loral-and-ilds.md) - [Co-Developed Light Therapy Devices](https://www.trendhunter.com/trends/light-therapy-devices.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [Personalized Skin Analysis Solutions](https://www.trendhunter.com/trends/loral-cell-bioprint.md) - [AI-Driven Skincare Platforms](https://www.trendhunter.com/trends/roc-skincare-and-revieve.md)