# In-Store Neuro Fragrance Devices L'Oréal and Emotiv Use Neuroscience to Personalize Fragrances By Elena Rahman | Published 2022-03-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/loral-and-emotiv References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-03-24/loreal-partners-with-emotiv-to-unveil-new-in-store-neurotech-device/) & [loreal](https://www.loreal.com/en/) [L'Oréal](https://www.trendhunter.com/trends/loreal-mood-mirror) and [Emotiv](https://www.trendhunter.com/trends/active-noisecancelling-earphones) partnered up to create a [neuro device that formulates personalized fragrances](https://www.trendhunter.com/trends/six7). The partnership unveiled a multi-sensor EEG-based headset that uses neuroscience to provide precise and customized fragrance advice. These headsets will be available in-store. It can be difficult to find the right fragrance. The headsets use emotions to determine the best scent for each customer. While consumers experience proprietary scent families in-store, the headset accurately senses and monitors the wearer's behavior. Tan Le, CEO of Emotiv, explains: "We’re simplifying the decision-making process by connecting emotion and scent through technology – in a way no one has done before. Rooted in science and powerful insights, this technological breakthrough will help consumers decode what fragrances are best suited to their needs." Image Credit: L'Oréal and Emotiv ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Fragrance Neuro-devices:** The use of neuroscience to create personalized fragrance recommendations in real-time presents an opportunity for companies to elevate their customer experiences through customization. - **Multi-sensor Eeg-based Headsets:** Creating multi-sensor EEG-based headsets presents an opportunity to transform the retail industry and improve in-store experiences through personalized neuro recommendations. - **Emotion-based Decision Making:** Emotion-based decision-making technology can be applied to various industries other than fragrance, such as clothing or home decor, to provide customers with a more tailored experience. ### Sectors Adopting This - **Beauty:** In-store neuro fragrance devices present an opportunity for beauty companies to leverage neuroscience technology to enhance their product offerings and create personalized experiences for their customers. - **Healthcare:** Multi-sensor EEG-based headsets can provide new opportunities to diagnose and treat neurological disorders better than traditional methods. - **Retail:** Emotion-based decision-making technology has the potential to revolutionize the in-store retail industry by providing a more personalized shopping experience. ## Related on Trend Hunter - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [Social Connection Fragrances](https://www.trendhunter.com/trends/emotion-by-dsmfirmenich.md) - [Mood-Altering Fragrances](https://www.trendhunter.com/trends/lr-mood-infusion.md) - [Neuroscientific Bodycare Campaigns](https://www.trendhunter.com/trends/scent-alchemy.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [AI Scent Discovery Consoles](https://www.trendhunter.com/trends/kaorium.md)