# Plant-Inspired Coffee Packaging This L’OR Coffee Packaging Comes in Several Styles By Michael Hemsworth | Published 2023-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lor-coffee-packaging References: [talkingretail](https://www.talkingretail.com/products-news/hot-beverages/lor-unveils-limited-edition-collectable-coffee-jars-05-09-2023/) & [lorcoffee](https://lorcoffee.com)  This [L’OR](https://www.trendhunter.com/trends/lor-coffee-beans) coffee packaging has been showcased by the brand in the UK and Ireland as a series of limited-edition styles that will provide a naturalistic touch to any kitchen. The packaging is being rolled out across six of the brand's leading SKUs such as its Intense, Classique and Decafeine options, and puts a series of floral and plant images in the spotlight. The packaging also features a glass construction that's paired with a stopper-style lid to allow consumers to reuse it for any purpose they desire. Marketing Director [UK&I](https://www.trendhunter.com/trends/innocent-pure-coconut-water) at [Jacobs Douwe Egberts](https://www.trendhunter.com/trends/lor-coffee) Roberto De Felice spoke on the L’OR coffee packaging saying, "With 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range. This is why we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs. We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 87% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Packaging:** The L'OR coffee packaging showcases a series of limited-edition styles that provide a naturalistic touch to any kitchen. - **Floral and Plant Design:** The packaging puts a series of floral and plant images in the spotlight, adding an elegant and refreshing aesthetic. - **Recyclability and Reusability:** The packaging's glass construction and stopper-style lid allow for reuse, catering to the increasing consumer needs for recyclable and reusable products. ### Industries Being Reshaped - **Coffee Packaging:** The L'OR coffee packaging introduces innovative design elements that enhance the visual appeal of coffee packaging, providing opportunities for branded differentiation. - **Sustainable Packaging:** The packaging embraces recyclability and reusability, reflecting the growing consumer demand for sustainable packaging solutions. - **Home Decor and Kitchenware:** The limited-edition packaging adds a decorative element to kitchen spaces, opening up opportunities for collaborations between coffee brands and home decor or kitchenware companies. ## Related on Trend Hunter - [Easy-to-Prepare Coffee Products](https://www.trendhunter.com/trends/lor-coffee.md) - [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Barista-Quality Coffee Beans](https://www.trendhunter.com/trends/lor-coffee-beans.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Seasonal AR Coffee Packaging](https://www.trendhunter.com/trends/nescaf-gold-blend.md) - [Refillable Coffee Pouches](https://www.trendhunter.com/trends/nescafe.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md)