# Ethically Sourced Teas This Line of Loose-Leaf Tea is Procured from Artisan Producers By Katherine Pendrill | Published 2015-11-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/looseleaf-tea References: [foodbev](http://www.foodbev.com/news/we-are-tea-introduces-extensive-range-of-ethically-sourced-tea/) & [wearetea](http://www.wearetea.com/) 'We Are Tea' recently launched a line of [ethically sourced loose-leaf tea](https://www.trendhunter.com/trends/traditional-medicinals). According to a recent study, British consumers drink about 265 liters of tea per year. This new tea range offers a more ethical choice for conscious consumers. The 'We Are Tea' range includes a number of tea varieties, including black, green, white, oolong and infusion teas. The premium loose-leaf tea is procured from artisan producers and then hand-packed locally. The whole-leaf tea is not only ethically sourced, but it also comes in [reusable tea caddies](https://www.trendhunter.com/trends/rakura) which offer an environmentally friendly alternative to other kinds of packaging. Although specialty tea may seem daunting to some consumers, the company hopes to demystify the complex world of whole-leaf tea. The We Are Tea range is perfect for consumers who are looking for a more ethical tea blend. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Sourcing:** The trend towards ethically sourced products offers opportunities for businesses to differentiate themselves and cater to conscious consumers. - **Specialty Tea:** The trend towards specialty tea and whole-leaf tea offers opportunities for businesses to provide unique and high-quality products for consumers. - **Sustainable Packaging:** The trend towards sustainable packaging offers opportunities for businesses to reduce their environmental impact and cater to eco-conscious consumers. ### Sectors Adopting This - **Tea Industry:** The tea industry can benefit from incorporating ethical sourcing practices and offering specialty tea to appeal to conscious consumers. - **Retail Industry:** The retail industry can benefit from offering and promoting products with sustainable packaging options to cater to eco-conscious consumers. - **Hospitality Industry:** The hospitality industry can differentiate themselves by offering specialty and ethically sourced teas to enhance their guest experience and appeal to conscious consumers. ## Related on Trend Hunter - [Ethically Sourced Teas](https://www.trendhunter.com/trends/ethically-sourced-teas.md) - [Ethical Tea Branding](https://www.trendhunter.com/trends/typhoo-fear-free-tea.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Female-Founded Tea Ateliers](https://www.trendhunter.com/trends/epicurean-collection-1.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Organic Dual-Flavor Teas](https://www.trendhunter.com/trends/new-clipper-teas.md) - [Malabar Spices-Infused Tea Blends](https://www.trendhunter.com/trends/rare-tea-blend.md) - [Organic Herbal Tea Refreshments](https://www.trendhunter.com/trends/clipper-tea-products.md) - [Bioactive Botanical Teas](https://www.trendhunter.com/trends/tulsi-sweet-rose-assam-black-tea.md)