# Missing Child-Inspired Menswear RASCALS' Loose-Fitting Clothing Draws on 80s Milk Carton Ads By Riley von Niessen | Published 2016-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loosefitting-clothing References: [hypebeast](http://hypebeast.com/2016/9/rascals-2016-fall-winter-lookbook) & [shop.rascals.dk](http://shop.rascals.dk/) RASCALS, a brand that's based in Copenhagen, recently released a collection of [loose-fitting clothing for men](https://www.trendhunter.com/trends/undercover-5) for its Fall/Winter 2016 season. Throughout the collection, which is titled 'Have You Seen,' the brand reverts back to a [1980s cultural theme](https://www.trendhunter.com/trends/wildest-ones-yet) that saw posters of missing children emblazoned on billboards and on the sides of milk cartons. The brand explained this time as a period of "scaremongering," reports HYPEBEAST. This theme is most obvious on a jacket that shows the name of the collection on its back, with the words "have you seen" emulating the font that's often used in newspapers. Other loose-fitting clothing in the collection includes trouser pants, shirts and a variety of [fall-ready jackets and sweaters](https://www.trendhunter.com/trends/summer-outdoor). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-inspired Fashion:** Opportunity for brands to tap into cultural nostalgia and create collections that evoke feelings of nostalgia for consumers. - **Retro Advertising Style:** Opportunity for brands to incorporate retro advertising styles into their designs and marketing campaigns, appealing to consumers who appreciate vintage aesthetics. - **Childhood-inspired Fashion:** Opportunity for brands to design clothing collections inspired by childhood themes and motifs, attracting consumers who seek unique and playful fashion options. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage nostalgia-inspired fashion trends to drive sales, attract new customers, and create a unique brand identity. - **Marketing and Advertising:** Marketing and advertising agencies can help brands incorporate retro advertising styles into their campaigns, effectively capturing consumers' attention and differentiating themselves in the market. - **Children's Clothing:** Children's clothing brands can explore childhood-inspired fashion to create whimsical and imaginative clothing options for young consumers, appealing to parents who seek distinctive and creative apparel for their kids. ## Related on Trend Hunter - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md)