# Patterned Loose Fashion Designs Y.O.N. Debuts a Capsule That Signifies the Course of Modern Style By Kalin Ned | Published 2018-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loose-fashion1 References: [hypebeast](https://hypebeast.com/2018/8/yon-spring-summer-2019-collection-lookbook) & [yon-tokyo](https://www.yon-tokyo.com/) Y.O.N. is an emerging [contemporary Japanese label](https://www.trendhunter.com/trends/stein) that focuses on loose fashion as an inevitable manifestation of the trajectory of contemporary style. For its Spring/Summer 2018 debut of menswear, the brand provides a culturally informed selection of casual ensembles that openly experiment with [patterned designs and roomy silhouettes](https://www.trendhunter.com/trends/graphpaper-ss26). From the sophistication-forward style of the checkered grey tie-up blazer with a rectangular pale blue pocket detailing to the artistically communicated intent of the heavily patterned and orange-accented short-sleeve shirt, the Tokyo-based label's [loose fashion designs](https://www.trendhunter.com/trends/digawel-springsummer-2026) do not only have comfort-inducing properties but also aesthetically pleasing ones. Y.O.N.'s contemporary offerings for the Spring/Summer 2018 season are sure to stir some interests in the style-minded consumer who is looking for an under-the-radar brand with an impeccable and informed vision. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 82% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Loose Fashion Designs:** Opportunity for brands to explore and experiment with roomy silhouettes and patterned designs in their clothing lines. ### Industries Being Reshaped - **Fashion:** Potential for emerging contemporary labels to disrupt the fashion industry with culturally informed loose fashion designs. ## Related on Trend Hunter - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)