# Powder Puff Blush Packaging Jill Stuart's 'Loose Blush' Packaging Includes a Puff Stick Applicator By Laura McQuarrie | Published 2018-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loose-blush References: [jillstuartbeautyusa](https://jillstuartbeautyusa.com/collections/cheeks/products/loose-blush?variant=18538615799926) Loose blush is commonly packaged in small jars with sifter compartments that allow a small portion of the product to be dispensed and collected by a brush applicator. Jill Stuart's 'Loose Blush' sets itself apart with a different look that integrates a soft "cotton-candy-like puff stick" to pick up the product and allow it to be lightly tapped onto the cheeks. The Loose Blush is sold in four rosy shades, which are formulated with nourishing lavender, rosemary, avocado and almond oils. The blush is said to melt into the skin and provides blendable, even coverage and a long-lasting finish. As well as providing a unique application experience with its packaging system, the Loose Blush boasts a sensory component by integrating the signature Jill Stuart Crystal floral bouquet scent. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Unique Blush Packaging:** Developing innovative blush packaging that offers a unique application experience and stands out in the market. - **Sensory Beauty Products:** Creating beauty products that engage multiple senses and enhance the user experience with added scents or textures. - **Nourishing Blush Formulas:** Formulating blush products with nourishing ingredients that provide additional skincare benefits for the user. ### Who This Affects Most - **Beauty Packaging:** Exploring new materials and designs for blush packaging that elevate the user experience and differentiate brands in the beauty industry. - **Cosmetics:** Incorporating scents and textures into beauty products to create a multi-sensory experience and attract consumers in the cosmetics industry. - **Natural Skincare:** Developing blush formulas enriched with natural, nourishing ingredients to cater to the growing demand for skincare-infused makeup products in the natural skincare industry. ## Related on Trend Hunter - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Easy Dropper-Application Blushes](https://www.trendhunter.com/trends/glimmer-blush-drops.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Mousse-Like Blush Formulations](https://www.trendhunter.com/trends/filter-blush.md) - [Stackable Blush Balms](https://www.trendhunter.com/trends/blush-balm.md) - [Gel-Cream Liquid Blushes](https://www.trendhunter.com/trends/rose-liquid-blush.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md)