# Interactive Bubbly Installations Atmeture by Loop.pH Looks as Though It Breathes By Meghan Young | Published 2014-11-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/loopph References: [beautifuldecay](http://beautifuldecay.com/2014/11/17/interactive-illuminated-tunnel-installationthat-appears-breathe/) & [loop.ph](http://loop.ph/studio/) Loop.pH describes itself as a 'London based spatial laboratory.' Although that might not be very self explanatory, Loop.pH's latest installation is the perfect example of what it creates. Dubbed Atmeture, it is a [large pavilion-like creation](https://www.trendhunter.com/trends/folding-landscape) that could easily be likened to a series of oversized suds. In reality, Loop.pH made it out of vitreous, [inflatable membranes](https://www.trendhunter.com/trends/forest-dancer) and a system of air pumps that circulating smoke in order to make it look like it breathes. Viewers are invited to walk through the Loop.pH's Atmeture in order to fully experience the living artwork. As written on Beautiful Decay, it is essentially "an [ephemeral luminous architectural tunnel](https://www.trendhunter.com/trends/making-the-invisible-visible) that draws visitors into an open and animated form woven from lightweight fibres." Loop.pH debuted it at the Fire & Fright Festival in Letchworth, New York. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Interactive Installations:** Creating immersive experiences through interactive installations offers disruptive innovation opportunities for the entertainment and art industries. - **Spatial Architecture:** Exploring the possibilities of spatial architecture using inflatable membranes and innovative materials opens up disruptive innovation opportunities for the design and construction industries. - **Luminous Artwork:** Incorporating light and movement into artwork through luminous installations presents disruptive innovation opportunities for the visual arts and exhibition industries. ### Who This Affects Most - **Entertainment:** Integrating interactive installations into live performances and events can revolutionize the entertainment industry. - **Design and Construction:** Adopting inflatable membranes and innovative materials in architectural projects can disrupt the design and construction industries. - **Visual Arts and Exhibitions:** Incorporating light and movement into artwork through luminous installations can transform the visual arts and exhibition industries. ## Related on Trend Hunter - [Artful Garden Inflatable Spheres](https://www.trendhunter.com/trends/this-is-air.md) - [Tubed Immersive Organ-Like Installations](https://www.trendhunter.com/trends/organlike-installation.md) - [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md) - [Inflated Design Installations](https://www.trendhunter.com/trends/air-as-a-main-material.md) - [Inflatable Mood Lamps](https://www.trendhunter.com/trends/blow-lamp.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Unique Interactive Installations](https://www.trendhunter.com/trends/the-aurora.md)