# Extended Social Media Videos Instagram Offers Infinitely Looping Videos to Accommodate Advertisers By Meghan Young | Published 2015-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/looping-videos References: [theverge](http://www.theverge.com/2015/2/4/7976043/instagram-video-auto-play-looping-update) & [instagram](http://www.instagram.com) In an attempt to accommodate advertisers as well as to further compete with [Vine](https://www.trendhunter.com/trends/divine-app), [Instagram](https://www.trendhunter.com/trends/igplayback) now offers looping videos that ensure the content gets as many eyeballs as possible. Although not necessarily a user friendly update since it will inevitably eat up more data since it is part of the default setting, the looping videos is a smart move in that it bridges the gap between consumer and company in as natural a way as possible. After all, the looping videos are one of only a few ways in which Instagram has thus far introduced sponsored posts to its users. Careful not to alienate its loyal users, the looping videos will most likely be used sparingly as well as be carefully curated as the existing sponsored posts are. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Looping Video Ads:** Opportunity for advertisers to increase brand exposure through infinite loops on Instagram. - **Sponsored Posts Integration:** Opportunity for social media platforms to generate revenue while seamlessly integrating sponsored content. - **User Experience Optimization:** Opportunity for tech companies to balance user experience with revenue generation through updates and features. ### Where This Applies - **Social Media:** Opportunity for social media companies like Instagram and Vine to offer innovative advertising options. - **Digital Advertising:** Opportunity for digital advertising agencies to transition clients to new advertising techniques. - **Technology:** Opportunity for technology companies to explore new revenue generating methods through optimizing user experience. ## Related on Trend Hunter - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Social Media-Connected Links](https://www.trendhunter.com/trends/instagram-5.md) - [Social Video Creators Tools](https://www.trendhunter.com/trends/reels.md) - [Multi-Link Social Features](https://www.trendhunter.com/trends/instagram-6.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Communal Social Video Features](https://www.trendhunter.com/trends/instagram-blend.md)