# Modular Fragrance Bodycare Loopha's Aromatic Hand & Body Washes are Made for Layering By Laura McQuarrie | Published 2024-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loopha References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/the-ordinary-owner-deciem-launches-new-body-care) & [loopha](http://www.loopha.com)  Affordable, ingredient-focused skincare brand [The Ordinary](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) recently dropped its first body care products and now, its parent company, [Deciem](https://www.trendhunter.com/trends/Toronto-headquarters), is launching a new body care brand called [Loopha](https://www.trendhunter.com/trends/hand-body-powder-wash). Touted as a scented home and self-care lifestyle brand with a "scientific soul," Loopha will introduce itself to the world with three product categories: Cleanse, Condition and Elevate. With a focus on modular fragrances, Loopha will debut decadent care products like the Broadleaf Forest Hand + Body Wash, scented with cool cedar, patchouli and vetiver; and the Chalk Hand + Body Wash infused with mint and saffron that invite layering, and mixing and matching one scent with another. Loopha is a brand that came out of Deciem’s freshly reignited incubation engine and leverages its expertise in active ingredients and results-driven products. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 81% | Activity: 90% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Layering Scents:** Consumers can experiment with combinations, fostering a personalized aromatic experience. - **Ingredient-focused Products:** Using high-quality, active ingredients satisfies a growing demand for transparency and efficacy in body care. - **Modular Fragrance:** Products designed for blending and layering align with the trend towards customizable and versatile personal care routines. ### Where This Applies - **Skincare:** Focus on efficacious ingredients and scientific formulations defines innovation in skin and body care products. - **Fragrance:** Integration of modular scents allows for personalized consumer experiences and novel marketing strategies. - **Personal Care:** Customization through layering and mixing products addresses niche markets seeking unique and individualized routines. ## Related on Trend Hunter - [Aromatic Layering Bodycare](https://www.trendhunter.com/trends/body-care-range.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Hybrid Body Care Brands](https://www.trendhunter.com/trends/hybrid-body-care-brand.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Indulgent Layerable Bodycare](https://www.trendhunter.com/trends/bodycology.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Mood-Shifting Body Washes](https://www.trendhunter.com/trends/neom-body-wash.md)