# Waste-Reducing Gin Spirits LOOP Mission's GIN is Made with Rescued Ingredients By Laura McQuarrie | Published 2020-02-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/loop-mission References: [instagram](https://www.instagram.com/p/B7WPzwPgeVq/) & [loopmission](https://loopmission.com/boozy-stuff/) [LOOP Mission](https://www.trendhunter.com/trends/reusable-fast-food-packaging) is in the business of making juices from fruits and vegetables that would otherwise go to waste, as well as a few alcohol products that help to minimize its own waste stream. [LOOP GIN](https://www.trendhunter.com/trends/reusable-tupperware) helps to make the most of overstock from the Yum Yum chip factory and turns excess potato cuttings into a fresh and zesty gin that's mixed with cold-pressed juice from rescued lime and ginger. Like LOOP Mission, a handful of brands are bringing attention to the issue of food waste by creating entirely new products from industry by-products or produce that's deemed not fit for sale, typically for a less-than-perfect appearance that's not likely to sell in stores. Image Credit: LOOP Mission ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Waste-reducing Beverages:** Creating alcoholic and non-alcoholic beverages using rescued ingredients and by-products presents an opportunity for reducing waste in the food and beverage industry. - **Upcycled Food and Beverage Products:** Transforming discarded ingredients into new, marketable products showcases the potential for innovative solutions to combat food waste. - **Sustainable Distilling:** Producing spirits with rescued ingredients demonstrates the demand for eco-friendly and socially responsible practices in the beverage industry. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore new ways to minimize waste by incorporating rescued ingredients and by-products into their products. - **Alcohol Production:** Innovative alcohol producers have an opportunity to create unique spirits by utilizing ingredients that would otherwise go to waste, helping to reduce environmental impact. - **Sustainable Packaging:** The sustainable packaging industry can support waste-reducing beverage brands by providing eco-friendly packaging solutions that align with their values. ## Related on Trend Hunter - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Wonky Fruit Vodkas](https://www.trendhunter.com/trends/raspberry-hibiscus-vodka.md) - [Sustainably Wrapped Gin Bottles](https://www.trendhunter.com/trends/lind-lime-gin.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/pinot-noir-gin.md) - [Sustainable Mixed Drink Initiatives](https://www.trendhunter.com/trends/stoli-and-murder-inc.md) - [Upcycled Cocktail Syrups](https://www.trendhunter.com/trends/clean-label-syrups.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Eco-Conscious Gin Brands](https://www.trendhunter.com/trends/gray-whale-gin.md) - [Spent Grain Alcohol Products](https://www.trendhunter.com/trends/zenso-alcoholic-beverages.md)