# In-Studio Earplug Solutions SoulCycle Joins Forces with Loop Earplugs to Improve Experience By Kalin Ned | Published 2026-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loop-earplugs References: [insider.fitt.co](https://insider.fitt.co/press-release/loop-and-soulcycle-partner-to-help-riders-protect-their-hearing-without-missing-a-beat/)  Loop Earplugs has partnered with [SoulCycle](https://www.trendhunter.com/trends/sweat-it-out) to make the Experience 2 earplugs available in studios nationwide. This move will offer riders a way to protect their hearing during the brand's famously loud, music-driven indoor cycling classes without diminishing their ability to hear the beat or follow the instructor's cues. Loop Earplugs' Experience 2 model provides over 17 decibels of protection while using acoustic filtering to reduce volume evenly. This works to preserve clarity and allow participants to stay fully immersed in the rhythm-led choreography that defines SoulCycle's appeal. Loop Earplugs' Experience 2 model offers black and gold finishes. The partnership also normalizes [hearing protection](https://www.trendhunter.com/trends/everyday-by-earpeace) as part of holistic wellness, similar to wearing sunscreen outdoors or using proper footwear to prevent joint stress. Image Credit: SoulCycle ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 43% | Activity: 47% | Freshness: 72% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Acoustic-preserving Hearing Protection:** Products that reduce harmful decibels while maintaining sound clarity create opportunities for designs that integrate audio fidelity with physical protection in noisy communal environments. - **Wellness-normalization of Protective Gear:** As protective items become framed as routine wellness tools, there is space for products and services that reposition safety equipment as fashionable, everyday health essentials. - **Branded Functional Accessories:** Collaborations between lifestyle brands and functional accessory makers open pathways for co-branded items that extend brand loyalty through utility-driven merchandise. ### Industries Being Reshaped - **Fitness Studios:** High-decibel, music-forward exercise venues present openings for integrated hearing-protection solutions and studio-level sound management offerings that enhance participant comfort without altering the core experience. - **Consumer Electronics - Wearables:** Wearable audio and personal-protection devices can converge into hybrid products that balance effective noise attenuation with seamless connectivity and aesthetic customization. - **Health and Wellness Retail:** Retailers focused on holistic health could expand assortments to include stylish protective accessories positioned alongside skincare and recovery products to normalize preventive care. ## Related on Trend Hunter - [Crystal-Embellished Earwear](https://www.trendhunter.com/trends/swarovski-x-loop.md) - [Soothing Side Sleeper Earbuds](https://www.trendhunter.com/trends/openhagen-sleepods.md) - [Opulent Crystal-Covered Earplugs](https://www.trendhunter.com/trends/loop-x-swarovski-experience-2-earplugs.md) - [Open-Ear Audio Systems](https://www.trendhunter.com/trends/soundcore-aerofit-2-pro.md) - [Audio Tech Brand-Supported Teams](https://www.trendhunter.com/trends/usa-cycling.md) - [Upgraded Noise-Cancelling Earbuds](https://www.trendhunter.com/trends/quietcomfort-ultra-earbuds-2nd-gen.md) - [Crystal Earwear Earplugs](https://www.trendhunter.com/trends/experience2.md) - [Noise-Control Earplug Expansions](https://www.trendhunter.com/trends/loop-earplugs-x-target.md) - [Noise-Blocking Sleep Earbuds](https://www.trendhunter.com/trends/somnipods-3.md)