# Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity

By Laura McQuarrie | Published 2023-01-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/loooptopia
References: [investingnews](https://investingnews.com/hm-launches-immersive-gaming-experience-loooptopia-on-roblox/)

Loooptopia is the name of a new experience from H&M on Roblox that was created with the intention of helping users to discover their digital fashion identity. The immersive experience for Roblox players is all about experimentation with materials and patterns so that users can stylishly outfit their avatars.

This experience was made possible with metaverse studio Dubit and it recognizes that "people who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds." Within the virtual world, players can interact with others in an engaging environment and participate in mini-games, events, styling sessions and more.

The H&M Loooptopia Experience on Roblox promises to be just the start of H&M's exploration of virtual and augmented realities in relation to the future of fashion.