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# Retro Cartoon-Themed Apparel
The Looney Tunes x HYPE. Collection Delivers 16 Tasteful Unisex Items

By Niko Pajkovic | Published 2021-11-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/looney-tunes-x-hype
References: [hypebeast](https://hypebeast.com/2021/11/hype-looney-tunes-collection-bugs-bunny) & [hypeclothingstore](https://hypeclothingstore.com/)

Streetwear brand HYPE. has teamed with classic cartoon franchise Looney Tunes to offer a 16-piece, [genderless apparel capsule](https://www.trendhunter.com/trends/unisex-styles) aptly titled the Looney Tunes x HYPE. Collection.

The expansive collection offers a wide range of garments and accessories, including t-shirts, hoodies, sweatpants, and hoodies, all adorned with signature Looney Tunes motifs and loud graphics inspired by the show's characters. Adding a contemporary twist to the collection, several pieces are dressed with [street-style graffiti](https://www.trendhunter.com/trends/wasted-youth-x-tappei) and given acid wash treatments.

Standout items include the two [Looney Tunes backpacks](https://www.trendhunter.com/trends/the-simpsons-x-family-mart). One presents a playful Bugs Bunny animation, while the other is themed around the mischievous Tasmanian Devil. Currently, the entire Looney Tunes x HYPE. Collection is available on HYPE.'s website and at the brand’s Carnaby Street store in London.

Image Credit: HYPE.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 10% | Activity: 39% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Cartoon-themed Apparel:** Opportunity for streetwear brands to partner with classic cartoon franchises to create unique and playful clothing collections.
- **Genderless Apparel Capsules:** Opportunity for apparel brands to create gender-neutral clothing collections that appeal to a wider audience and promote inclusivity.
- **Contemporary Twists on Classic Motifs:** Opportunity for designers to add modern and edgy elements to classic designs to create new and innovative products that stand out in the market.

### Where This Applies

- **Streetwear:** The streetwear industry can capitalize on the growing market for unique and playful clothing collections by partnering with classic cartoon franchises.
- **Fashion Accessories:** The fashion accessories industry can create trendy and eye-catching items such as backpacks that feature classic cartoon motifs to appeal to younger consumers.
- **Online Retail:** E-commerce retailers can expand their product offerings by featuring gender-neutral collections and partnering with brands to offer limited edition collections and collaborations to drive sales.

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