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# Eco-Friendly Sheet Masks
LOOkX Created Biodegradable and 100% Vegan Sheet Masks

By Elena Rahman | Published 2021-12-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/lookx
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/LOOkX_is_taking_its_responsibility_in_making_the_sheet_mask_arena_more_eco_friendly/181204) & [lookx](https://www.lookx.com/)

LOOkX is taking significant steps towards sustainability in the beauty industry. As a leading eco-friendly and clean cosmetics company, the brand understands the wastefulness that surrounds the beauty sphere. In recent years, [sheet masks](https://www.trendhunter.com/trends/seasonal-facial-treatment) have gained much popularity. However, their single usage format and lack of biodegradability are unsustainable.

That's why LOOkX created [biodegradable alternatives](https://www.trendhunter.com/trends/ageloc-tru-face) to the popular skincare format. The clean beauty brand launched the new Radiant Brightening sheet mask this year with powerful ingredients from plant stem cells that are both beneficial to the user and the environment. The Radian Brightening sheet mask is made from [100% vegan and biodegradable material](https://www.trendhunter.com/trends/new-lush-skincare), except for its outer packaging. LOOkX used an innovative fiber of natural origin to house its products nourishing ingredients.

Image Credit: LOOkX

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 32% | Activity: 21% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Beauty:** There is a growing trend towards eco-friendly and biodegradable alternatives in the beauty industry.
- **Single-use Reduction:** Companies are innovating to create more sustainable alternatives to single-use beauty products like sheet masks.
- **Plant-based Skincare:** The use of plant stem cells in sheet masks is a rising trend in the skincare industry

### Industries Being Reshaped

- **Cosmetics:** The cosmetics industry has the opportunity to innovate and create more sustainable beauty products as consumer demand for eco-friendly options grows.
- **Packaging:** The packaging industry can develop more environmentally-friendly alternatives to traditional packaging, reducing waste and contributing to sustainability.
- **Skincare:** The skincare industry can capitalize on the trend towards plant-based and sustainable beauty products by developing innovative and eco-friendly options.

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