# Lusty Androgynous Editorials 'Looking For Love in All the Wrong Places' Features a Peculiar Romace By Lacey-Jane Walsh | Published 2013-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/looking-for-love References: [fashioncow](http://fashioncow.com/2013/08/kristen-mcmenamy-in-love-in-all-the-wrong-places-by-steven-klein-for-w-magazine/) & [wmagazine](http://www.wmagazine.com/) The 'Looking for Love in All the Wrong Places' editorial for W Magazine features some uncomfortable romantic shots and androgynous fashion. Model Kristen McMenamy stars in this unusual editorial, which was shot at night, mostly on the street. The title of this series is extremely fitting. McMenamy sports androgynous fashion, and slicked back white hair. She roams around the city streets at night, and has some bizarre romantic encounters with half naked men and women. In some shots she finds herself pressed up against a fence, while in others she's splayed out on top of a car. In this editorial, McMenamy wears light and dark colored suits, as she actively looks for love in what can definitely be described as the wrong places. Some of the romantic interests featured in the series include a heavy set woman, an extremely fit blond male, and a slender brunette woman. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Androgynous fashion is becoming more prevalent in the fashion industry and could disrupt traditional gender-based clothing lines. - **Unconventional Romance:** Fashion editorials featuring unconventional romance could disrupt the traditional idea of love and relationships in advertising. - **Nighttime Shoots:** Fashion photoshoots taking place at night could disrupt the traditional daytime photoshoots and provide a niche for night time fashion events and fashion shows. ### Who This Affects Most - **Fashion Industry:** The fashion industry can capitalize on the increasing popularity of androgynous fashion and unconventional romanticism in their campaigns and designs. - **Advertising Industry:** The advertising industry could disrupt traditional depictions of romance and love by incorporating unconventional romance in their campaigns. - **Photography Industry:** The photography industry could capitalize on the trend of nighttime fashion shoots by offering specialized services for night time shoots and events. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)