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# Family Auto Dealership Re-Designs
Lookers Auto Dealership Was Designed for Children and Parents

By Ell Smith | Published 2018-08-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/lookers-auto-dealership
References: [psfk](https://www.psfk.com/2018/08/auto-retailer-designs-dealerships-family.html) & [lookers](https://www.lookers.co.uk/)

Lookers [auto dealership](https://www.trendhunter.com/trends/amazon-auto) sells family friendly cars in the UK, and to better reflect that, the brand re-designed its store's interiors with elements that would be more inviting to every member of the family.

This welcoming store space now feature amenities like [baby changing stations](https://www.trendhunter.com/trends/babyletto), to better service the needs of new parents. Meanwhile, older children can spend time in an [immersive play area](https://www.trendhunter.com/trends/indoor-play-space) or enjoy the company of the new in-store mascot, Lucky the Dog, who welcomes those entering the dealership.

This re-design resulted in Lookers receiving recognition from Mumsnet -- a website that acknowledges family friendly spaces to aid parents. The new store space better reflects that brand's family friendly values, and supports those interesting in purchasing a new vehicle every step of the way.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 26% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Family-friendly Auto Dealerships:** Auto dealerships are re-designing their spaces to cater to the needs of families, creating a more inviting and accommodating environment.
- **Immersive Play Areas:** Auto dealerships are incorporating immersive play areas to keep older children engaged and entertained while their parents browse or make a purchase.
- **In-store Mascots:** Auto dealerships are introducing in-store mascots to create a friendly and welcoming atmosphere for customers of all ages.

### Sectors Adopting This

- **Automotive:** The automotive industry can adopt family-friendly practices and re-design their dealership spaces to attract and accommodate family-oriented customers.
- **Retail:** Retail stores can take inspiration from auto dealerships by incorporating immersive play areas and in-store mascots to enhance the shopping experience for families.
- **Marketing:** Marketing professionals can explore opportunities to promote family-friendly features in auto dealerships, such as play areas and mascots, to attract and engage a wider audience.

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