# Lookbook Trend Report Editorial-Style Catalogs are the Newest Means of Fashion Advertising By Rebecca Byers | Published 2012-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lookbook-trend-report References: [trendreports](http://www.trendreports.com/research/lookbook) Fashion marketing has expanded from the traditional methods of print campaigns within other publications to catalog-style lookbooks and artistic short films, as exemplified in the [Lookbook Trend Report](http://www.trendreports.com/research/lookbook) that boasts over 830 examples of market research. By shifting gears editorially and expanding from a [traditional campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) to a lookbook, a brand ensures total editorial control and removes the constraints of a single-page print advertisement. Lookbooks allow brands the opportunity to engage consumers with their own unique and enthralling story. Our research incorporates an additional 91 PRO Trends like *Modern Wanderer*, *Collegiate Chic* and *Love for Anonymous*, which provide an in-depth evaluation of relevant macro-trends, their implications and their potential influence across the market as a whole. Use our report to expand your brand knowledge and kick-start inspiration to take your company's marketing and advertising strategies to the next level. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Catalog-style Lookbooks:** The shift to catalog-style lookbooks allows brands to have total editorial control and engage consumers with their own unique stories. - **Artistic Short Films:** Fashion advertising has expanded to include artistic short films, providing opportunities for creative storytelling and captivating visuals. - **Total Editorial Control:** By shifting from traditional print campaigns to lookbooks, brands can have complete control over their advertising content. ### Who This Affects Most - **Fashion Marketing:** Fashion brands can leverage catalog-style lookbooks and artistic short films to differentiate their advertising strategies and engage consumers. - **Advertising:** The use of lookbooks and short films in advertising offers new opportunities for brands to create captivating and memorable campaigns. - **Market Research:** Analyzing the effectiveness of catalog-style lookbooks and short films in advertising can provide valuable insights for marketers and advertisers. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md)