# Blooming Floral Pavilions 'Look! Look! Look!' is an Artistic Structure in an English Estate Garden By Joey Haar | Published 2017-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/look-look-look References: [archdaily](http://www.archdaily.com/875341/look-look-look-studio-morison) & [nationaltrust.org.uk](https://www.nationaltrust.org.uk/berrington-hall) Studio Morison, an art duo comprising Heather and Ivan Morison, has recently erected a new sculptural pavilion called 'Look! Look! Look!' The structure earns its name, as it presents a pleasing and spectacular image; placed in the middle of a stately English garden, the pavilion is shaped like an exotic blooming flower and has a gentle pink hue. Look! Look! Look! is in the garden of the National Trust's historic Berrington Hall in Herefordshire. The neo-classical Georgian mansion was built in the 18th century, and many of the exhibits at the cultural landmark reference that history — which is part of why Look! Look! Look! stands out even more. The modern, bright, and angular structure contrasts sharply against the Georgian airs throughout the rest of the grounds. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 88% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Artistic Garden Installations:** There is an opportunity to create more art installations in historic gardens which create a sharp contrast to traditional architecture. - **Floral-shaped Structures:** The creation of sculptural pavilions with floral themes offers a unique blend of nature and art that can be incorporated in various settings such as events or hotels. - **Neo-classical Modern Contrasts:** There is an opportunity to create structures that blend modern design with a neo-classical aesthetic, producing an interesting contrast and conversation starter. ### Who This Affects Most - **Art Installations:** This industry can explore the creation of art installations across various outdoor settings from historic to cosmopolitan areas, spicing up the visual experience and creating interest. - **Event Planning and Design:** This industry can incorporate floral-themed installations to create a unique experience for event guests, leaving a lasting impression and creating intrigue. - **Hospitality:** Hospitality businesses can explore incorporating unique floral-themed installations such as pavilions, sculptures and gardens to create an unforgettable and visual experience for guests. ## Related on Trend Hunter - [Artful Wooden Pavilions](https://www.trendhunter.com/trends/orchid-pavilion.md) - [Mushroom-Like Wooden Pavilions](https://www.trendhunter.com/trends/carbon-garden-pavilion.md) - [Garden-Inspired Pavilions](https://www.trendhunter.com/trends/demountable-pavilion.md) - [Curvaceous Artful Play Pavilions](https://www.trendhunter.com/trends/play-pavilion.md) - [Contemporary Garden Pavilions](https://www.trendhunter.com/trends/garden-pavilion-2.md) - [Landscape Viewing Pavilions](https://www.trendhunter.com/trends/resting-loop-with-views.md) - [Reflective Indoor Gardens](https://www.trendhunter.com/trends/space-caviar.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Chequered Garden Tea Rooms](https://www.trendhunter.com/trends/rashid-ali.md)