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# Albino Two-Wheelers
The Look & Lacoste Bicycle is Fashionably Pale

By Michael Hines | Published 2010-11-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/look-lacoste-bike
References: [highsnobiety](http://www.highsnobiety.com/news/2010/11/23/look-x-lacoste-bike/) & [blog.brooksengland](http://blog.brooksengland.com/wps/bicycles/look-lacoste/)

If you're looking for a fashionable and [eco-friendly way to get around town](https://www.trendhunter.com/trends/2025-porsche-ebike-sport), then you need to check out the Look & Lacoste bike. The French bicycle company Look and the fashion label Lacoste have combined to create this incredibly [pale bicycle](https://www.trendhunter.com/trends/ponomarets-eidolon) that is sure to be the hottest thing on two wheels when it drops.

I love the color and all, but I still think the Look & Lacoste bike could use a little more color. Technical details are scarce as of now, but I do know that you should keep your eyes open for this bike to drop sometime around Spring 2011.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 30% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Transportation:** The Look & Lacoste bike combines fashion and sustainability, opening opportunities for other eco-friendly transportation solutions.
- **Fashion-forward Bicycle Design:** The Look & Lacoste bike sets a trend for fashion labels to collaborate with bike manufacturers, creating stylish and unique bicycle designs.
- **Colorful Personal Mobility Devices:** The desire for more color options in bicycles, like the Look & Lacoste bike, paves the way for innovative and vibrant personal mobility devices.

### Sectors Adopting This

- **Fashion:** The collaboration between Look and Lacoste in designing the Look & Lacoste bike highlights potential for further intersections between the fashion and bicycle industries.
- **Transportation:** The Look & Lacoste bike showcases the market potential for eco-friendly transportation solutions that merge style and functionality.
- **Personal Mobility:** The Look & Lacoste bike's unique design prompts the personal mobility industry to explore more colorful and visually striking options for transportation devices.

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