# NFT Perfume Blockchain Artwork Look Labs Launched Digital Fragrance, Cyber Eau de Parfum By Grace Mahas | Published 2021-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/look-labs References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Worlds_first_digital_fragrance_unveiled_in_the_form_of_unique_NFT_blockchain_artwork/175603) & [looklabs.net](https://www.looklabs.net/) Germany-based beauty design company, Look Lab, recently unveiled the world's first digital fragrance dubbed Cyber Eau de Parfum. Created by Sean Caruso, a Canadian artist, the brand is leveraging the power of [blockchain technology with scent](https://www.trendhunter.com/trends/fineryverse) that has been encoded into ten limited-edition [NFT](https://www.trendhunter.com/trends/web3) art pieces. Commenting on the digital fragrance, Caruso said: “For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, as a contrast to the Gigeresque styled platter.” The physical Cyber fragrance will be available in limited quantities beginning April 11th, 2021 through Look Lab's platform. Image Credit: Look Labs ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Digital Fragrances:** Look Lab's Cyber Eau de Parfum reveals the potential for a new market of digital fragrances encoded with blockchain technology. - **NFT Artwork:** The integration of blockchain technology to innovative NFT artwork creates a new niche market for limited-edition collector's items, such as encoded fragrances. - **Blockchain-enabled Luxury:** Encoded fragrances show how blockchain technology can elevate the luxury goods market by creating unique and limited-edition products. ### Where This Applies - **Beauty Design:** The beauty industry can explore the potential of blockchain technology to create new ways of experiencing personal fragrances and scents. - **Art and Collectibles:** NFT art pieces containing digital fragrances reveal promising opportunities for new and innovative forms of digital art and collectibles. - **Luxury Goods:** Encoded fragrances demonstrate how blockchain technology can offer the luxury goods industry entirely new ways to produce and sell highly valuable and one-of-a-kind merchandise. ## Related on Trend Hunter - [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md) - [Metaverse Fragrance Experiences](https://www.trendhunter.com/trends/armani-beauty-fragrance.md) - [AI-Generated Fragrances](https://www.trendhunter.com/trends/artificial-intelligence-by-seven-gates.md) - [Comedic Cologne Campaigns](https://www.trendhunter.com/trends/new-fragrance-tech.md) - [Connected Fragrance Bottles](https://www.trendhunter.com/trends/bastille-fragrances.md) - [AI-Powered Perfume Houses](https://www.trendhunter.com/trends/generation-by-osmo.md) - [GenAI Fragrance Formulators](https://www.trendhunter.com/trends/ai-fragrance-formulator.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [AI-Powered Scent Molecules](https://www.trendhunter.com/trends/scent-molecules.md)