# Sustainable Liquid Concealers The Look Flawless Liquid Concealer Uses Sustainable Materials By Josh Thompson-Persaud | Published 2021-07-07 | Updated 2021-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/look-flawless-liquid-concealer References: [cossma](https://www.cossma.com/marketing/article/look-flawless-liquid-concealer-in-sustainable-packaging-by-geka-36351.html?ref=news-ticker&cHash=840343b56a7372aab81acb4515a8b33d) & [geka-world](https://www.geka-world.com/en/products) The Look Flawless Liquid Concealer from beauty product manufacturer GEKA brings makeup into the modern-day using sustainable materials. The concealer is composed of four parts, with each part produced with [eco-friendly materials](https://www.trendhunter.com/trends/moisturizer-jars). The Look Flawless Liquid Concealer's clear-colored bottle is partly made with PCR-PET plastic. The spoon-shaped applicator, specially designed to fit the lip's curved form, uses recycled flock. Finally, the Look Flawless Liquid Concealer's shimmering cap is produced entirely out of PCR-PP material. Altogether, the Look Flawless Liquid Concealer is 42% sustainable. Furthermore, to boost the environmentally-friendly aspect, the cosmetic can be packaged using additional sustainable materials. The Look Flawless Liquid Concealer represents only one example of how GEKA applies eco-conscious manufacturing processes. Image Credit: GEKA ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Beauty Products:** Beauty product manufacturers are incorporating eco-friendly materials to create sustainable cosmetics like Look Flawless Liquid Concealer. - **Recycled Packaging:** The use of recycled packaging for cosmetics like Look Flawless Liquid Concealer promotes a waste-less approach in the beauty industry. - **Environmentally-friendly Applicators:** Eco-conscious manufacturers like GEKA use sustainable materials like recycled flock for applicators in cosmetics like Look Flawless Liquid Concealer. ### Where This Applies - **Beauty and Cosmetics:** Beauty and cosmetics industries can benefit from developing sustainable, eco-friendly products like Look Flawless Liquid Concealer to appeal to eco-conscious consumers. - **Packaging:** The packaging industry can take advantage of the growing demand for sustainable and eco-friendly packaging solutions like those used in Look Flawless Liquid Concealer. - **Sustainability Consulting:** Sustainability consulting can assist industries like beauty and packaging in developing innovative solutions like Look Flawless Liquid Concealer that promote eco-friendliness. ## Related on Trend Hunter - [Smooth Twist-Up Concealers](https://www.trendhunter.com/trends/grinding-conceal-butter.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Recyclable Resin Beauty Compacts](https://www.trendhunter.com/trends/suqqu.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Eco-Conscious Lip Pencils](https://www.trendhunter.com/trends/schwan-cosmetics-1.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md)