# Confrontational Digital Media Signs Mike Campau's Series 'Anti-Social' is a Look at Social Media By Kalin Ned | Published 2018-02-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/look-at-social-media References: [hifructose](http://hifructose.com/2018/02/24/mike-campaus-anti-social-series-looks-at-digital-platforms/) Mike Campau's hauntingly reflective and artistically manipulated photo series offers a thought-provoking look at social media and its implications at large. Dubbed 'Anti-Social,' the project cynically highlights the problematic communal culture of the digital environment and the almost addict-like societal dependency on media platforms. The critical look at social media situates clever signage in empty parking lots that is meant as a "symbol of our singularly isolate posts, but placed in a location where it can be easily seen by many." Admitting that there are both positive and negative values to digital platforms like Twitter, [LinkedIn](https://www.trendhunter.com/trends/out-of-home-campaign), [Instagram](https://www.trendhunter.com/trends/grey-scale-browser-extensions), [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) and the like, Mike Campau seeks to propel problematic behaviors to the forefront. In doing so, the artist seeks to educate the public and make them self-aware in their media use and posting habits. Photo Credits: Mike Campau ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Cynical Social Media Culture:** Disruptive innovation opportunity: Develop a platform that promotes positive social media usage and discourages negative behaviors. - **Addict-like Dependency on Media:** Disruptive innovation opportunity: Create technology that helps people reduce their excessive use of social media and find healthy alternatives. - **Promoting Self-awareness in Media Use:** Disruptive innovation opportunity: Design an app or tool that helps individuals reflect on their social media habits and encourages mindful posting. ### Who This Affects Most - **Digital Advertising:** Disruptive innovation opportunity: Develop new advertising strategies that counter the negative effects of social media on mental health. - **Technology Addiction Treatment:** Disruptive innovation opportunity: Establish innovative programs and therapies to address the growing problem of media addiction. - **Social Media Analytics:** Disruptive innovation opportunity: Create advanced analytics tools that provide users with insights about their digital behavior and its impact on their well-being. ## Related on Trend Hunter - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Digital Dependency Awareness Campaigns](https://www.trendhunter.com/trends/digital-dependency.md) - [AI-Aided Social Networks](https://www.trendhunter.com/trends/befake-ai-social-network.md) - [Robotic Digital Surveillance Installations](https://www.trendhunter.com/trends/accept-all.md) - [AI-Generated Topic Art](https://www.trendhunter.com/trends/the-art-of-trending-1.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md)