# Digital Map Updates 'Look Around' Brings Apple Maps for Web Closer to the Competition By Georgia Wray Norsten | Published 2024-12-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/look-around References: [digitaltrends](https://www.digitaltrends.com/computing/apple-maps-for-web-adds-look-around-its-street-view-like-feature/)  [Apple](https://www.trendhunter.com/trends/apple-maps-for-web) Maps has made a significant leap forward by adding 'Look Around' to its web version. This highly anticipated feature, Apple’s answer to [Google’s](https://www.trendhunter.com/trends/google-maps-1) 'Street View,' allows users to explore their surroundings through smooth, panoramic imagery captured by camera-equipped cars. Initially launched for mobile and desktop versions in 2019, Look Around now extends to Apple Maps on the web, making it a powerful tool for [exploring major cities across the globe](https://www.trendhunter.com/trends/city-explorers). Using Look Around is simple: just click the binoculars icon at the top-right corner to dive into a street-level view. Users can easily navigate streets, rotate the view to take in the surroundings, and even expand to full-screen for a more immersive experience. The feature is available in locations across the U.S., Canada, Europe, and more, with a complete list on Apple’s website. With its enhanced privacy focus and growing capabilities, Apple Maps continues to position itself as a worthy competitor in the mapping space. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 30% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Web-based Immersive Navigation:** The integration of 'Look Around' in web-based Apple Maps signifies a shift toward seamless, immersive navigation experiences on the internet. - **Enhanced Visual Exploration:** Providing users with panoramic, street-level imagery online opens new possibilities for visually exploring unfamiliar locations from the comfort of their homes. - **Privacy-focused Mapping:** The emphasis on privacy enhancements in mapping tools like Apple Maps highlights growing consumer demand for secure digital navigation solutions. - **Expanding Digital Mapping Features:** The expansion of interactive features in digital maps is broadening the scope of virtual exploration to rival traditional, in-person experiences. ### Who This Affects Most - **Digital Mapping Solutions:** Innovations in digital mapping are extending web capabilities to offer hyper-realistic navigation and exploration tools. - **Augmented Reality Technologies:** Augmented reality advancements are increasingly being incorporated into digital maps to enhance the street-view experience with interactive elements. - **Data Privacy and Security:** The focus on privacy in mapping services spotlights a significant intersection with data privacy and security industries, creating opportunities for safer navigation experiences. ## Related on Trend Hunter - [Web-Based Mapping Tools](https://www.trendhunter.com/trends/apple-maps-for-web.md) - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [AI-Enhanced Map Softwares](https://www.trendhunter.com/trends/google-maps-ai.md) - [Interactive 3D Mapping Features](https://www.trendhunter.com/trends/interactive-mapping-feature.md) - [Historical Photographic Maps](https://www.trendhunter.com/trends/historical-street-view.md) - [Park-Navigating Map Updates](https://www.trendhunter.com/trends/map-update.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [US National Park Navigations](https://www.trendhunter.com/trends/google-maps-2.md)