# Gel-Like Brow Pencils The TattooStudio 36HR Longwear Brow Pencil Acts Like a Gel By Laura McQuarrie | Published 2021-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/longwear-brow-pencil References: [allure](https://www.allure.com/gallery/best-new-makeup-products-january-2021) & [maybelline](https://www.maybelline.com/eye-makeup/eyebrow-makeup/tattoostudio-tattoo-brow-36hr-pigment-brow-pencil) Those who love the precision of a brow pencil and the soft, fluffy look that can be achieved by using a [brow gel](https://www.trendhunter.com/trends/brow-fixing-gel) will appreciate one of the newest products from [Maybelline New York](https://www.trendhunter.com/trends/color-tattoo-eye-stix), the TattooStudio 36HR Longwear Brow [Pencil](https://www.trendhunter.com/trends/the-overliner-lip-liner). Like most brow pencils, this one can be sharpened but it sets itself apart with a gel-like consistency that glides on easily. The Maybelline New York TattooStudio 36HR Longwear Brow Pencil is designed to deliver a high dose of pigment without fading, yet still helps people to achieve natural-looking brows. The easy-to-use pencil helps to create waterproof looks in a variety of shades ranging from Medium Brown and Light Blonde to Deep Brown and Black Brown. Image Credit: Maybelline New York ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 5% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gel-like Brow Products:** The trend of eyebrow products with gel-like consistency and precision application is growing, which presents opportunities for brands to innovate with new formulations and applicator designs. - **Longwear Brow Pencils:** The trend of longwear brow pencils that deliver high pigment and natural-looking results is rising, which presents opportunities for brands to expand their shade range and improve wear time with advanced formulations. - **Dual-function Brow Products:** The trend of dual-function eyebrow products that combine the precision of a pencil with the fluffiness of a gel is expanding, which presents opportunities for brands to innovate with new hybrids that offer even more benefits. ### Sectors Adopting This - **Cosmetics:** Cosmetics companies can take advantage of the growing trend of gel-like brow products and longwear brow pencils to create disruptive innovations in the eyebrow category through new formulations, packaging designs, and marketing messaging. - **Beauty Retail:** Beauty retailers can capitalize on the trend of dual-function brow products to offer consumers a wider range of choices and opportunities to experiment with new looks, which can lead to increased foot traffic, sales, and brand loyalty. - **Eyebrow Services:** Eyebrow service providers can leverage the trend of longwear brow pencils to offer customers longer-lasting results that require fewer touch-ups, which can increase customer satisfaction and loyalty, and improve revenue streams. ## Related on Trend Hunter - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Dual-Tipped Brow Pens](https://www.trendhunter.com/trends/loreal-paris-faux-brow.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Microfine Brow Pencils](https://www.trendhunter.com/trends/precisely-my-brow-detailer.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md)