# Honesty-Focused Dating Apps The GUYZ Platform Focuses on Facilitating Longterm Relationships By M | Published 2016-04-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/longterm-relationship References: [tech.co](http://tech.co/gay-dating-app-guyz-2016-04) & [guyzapp](http://guyzapp.com/) While many romance apps tend to focus on the temporality of the connection, the GUYS men seeking men dating platform focuses on establishing longer term relationships through honest and real-life interaction. The app features a series of conversational features that help to hinder this genuine connection. GUYS is platform founded on the notion of users being themselves naturally in conversation. The app facilitates this with state-of-the-art messaging options that go beyond simply texting to include voice messaging as well as video calls. Users can even recall messages they sent by accident. The user's profile is also set up to focus more on personality and character versus appearances. In addition, the app encourages [face-to-face meeting](https://www.trendhunter.com/trends/connection-app) by allowing users to connect to the app's social network to join events or activities with others in individual or group settings. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Honesty-focused Dating:** Disruptive innovation opportunity for dating apps to facilitate long-term relationships through honest and real-life interaction with state-of-the-art messaging options and personality-focused profiles. - **Conversational Features:** Disruptive innovation opportunity for communication apps to provide messaging options that go beyond text, such as voice messaging and video calls, and even allowing users to recall messages they sent by accident. - **Social Network Integration:** Disruptive innovation opportunity for social networking platforms to build a more meaningful connection between its users by connecting them to join events or activities with others in individual or group settings. ### Industries Being Reshaped - **Online Dating:** Online dating companies can disrupt the market by focusing on honesty and long-term relationships, providing state-of-the-art messaging features, and personality-focused profiles. - **Communication Tools:** Communication tool providers can offer disruptive innovation opportunities by developing messaging options that allow for voice messaging, video calls, and message recall features. - **Social Networking:** Social networking companies can enhance the user experience by facilitating face-to-face meetings and connection-building events through integrating relevant activities into their platforms. ## Related on Trend Hunter - [Real-World Connection Apps](https://www.trendhunter.com/trends/dayone-irl-dating-app.md) - [Connection-Building Dating Platforms](https://www.trendhunter.com/trends/meaningful-connections.md) - [Authentic Connection Tools](https://www.trendhunter.com/trends/spark-dating.md) - [Personality-Focused Dating Apps](https://www.trendhunter.com/trends/bokay-app.md) - [Video-Enabled Dating Apps](https://www.trendhunter.com/trends/candid-dating-app.md) - [Dating App Personality Showcases](https://www.trendhunter.com/trends/wudya.md) - [Authentic Video Dating](https://www.trendhunter.com/trends/vibing.md) - [Healthy Relationship-Focused Apps](https://www.trendhunter.com/trends/official-app.md) - [Connection-Emphasizing Online Dating Coaches](https://www.trendhunter.com/trends/rizz-app.md)