# Oversized Typography Meal Branding The Longo's Meal Kits Packaging is Easily Changed with the Menu By Michael Hemsworth | Published 2018-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/longos-meal-kits References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/longos-meal-kits.html) & [conflictcreates](http://conflictcreates.ca/) The [Longo's](https://www.trendhunter.com/trends/violife-creamy-block) Meal Kits packaging has been designed by the Conflict creative agency for the Canada-based brand as a way to help offer a balanced approach to branding. The packaging consists of a core box that has been boldly accented with large typography as well as a [modular labeling system](https://www.trendhunter.com/trends/thoughtful-packaging) that can be easily changed. This makes it possible for the brand to constantly update it as the menu changes to ensure that it suits offerings perfectly without requiring a complete redesign. The Longo's Meal Kits packaging has been integrated with a cord for carrying to make it shopper-friendly, while the back section boasts a see-through section to let fresh ingredients be visible. The label incorporates a visualized representation of the ingredients along with simple instructions on how to prepare from home. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Modular Labeling System:** Opportunity for brands to easily update and customize packaging without needing a full redesign. - **Shopper-friendly Packaging:** Potential for packaging that is easy to carry and convenient for customers. - **Visible Ingredients Labeling:** Possibility for packaging that showcases the fresh ingredients inside. ### Where This Applies - **Food and Beverage Packaging:** Innovation potential in the packaging industry for meal kits and prepared foods. - **Creative Agencies:** Opportunity for creative agencies to develop unique and customizable packaging solutions. - **Meal Kit Delivery Services:** Potential for meal kit delivery services to improve branding and packaging design. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md)