# Bright Bulb Branding 'LongLight' is Hoping to Introduce Energy-Efficient Bulbs to Russia By Susan Keefe | Published 2012-01-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/longlight References: [thedieline](http://www.thedieline.com/blog/2012/1/4/longlight.html) & [vasilykassab](http://www.vasilykassab.com/) The 'LongLight' brand was initially developed to introduce an [energy-saving approach](https://www.trendhunter.com/trends/geolectric-lantern) to everyday life in Russia. The packaging for this important product launch was handled by the creative egg heads at the design firm Vasily Kassab and v2g. The [vibrant styling of the packages](https://www.trendhunter.com/trends/cooper-street-snacks) was selected to help the brand stand out against the less energy-efficient rivals. The [graphics selected for the LongLight box](https://www.trendhunter.com/trends/pyl-lighting) echo the strangely beautiful shape of the bulb it houses, helping to familiarize the consumers with what is encased in the package. Bright, friendly and approachable, the packaging for LongLight exudes a sense of friendly suggestion helping to nudge skeptics in the direction of more energy-efficient way of life. Functional, friendly and vibrantly vivid, the LongLight packaging is approachable and unpretentious, the perfect antidote for skeptic consumers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Energy Efficient Lighting:** LongLight is introducing an energy-efficient approach to everyday life, presenting an opportunity for companies to develop innovative lighting solutions. - **Innovative Packaging Design:** The creative and vibrant packaging design for LongLight stands out against less energy-efficient rivals, presenting an opportunity for companies to innovate in their packaging approach. - **Sustainability in Consumer Products:** LongLight's focus on energy efficiency and sustainable living presents an opportunity for companies to incorporate sustainable practices in their own consumer products. ### Industries Being Reshaped - **Lighting Industry:** The introduction of LongLight's energy-efficient bulbs presents an opportunity for innovation in the lighting industry. - **Design Industry:** The creative and innovative packaging design for LongLight presents opportunities for companies in the design industry. - **Consumer Goods Industry:** LongLight's focus on sustainability in consumer products presents opportunities for companies in the consumer goods industry to incorporate sustainable practices in their products. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [High-Performance Residential LED Lighting](https://www.trendhunter.com/trends/residential-led-lighting.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md)