# Breathable Long-Lasting Makeup Collections Shiseido's Complexion Line is Breathable and Durable By Kalin Ned | Published 2021-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/longlasting-makeup-collection References: [shiseido](https://www.shiseido.com/ca/en/makeup/) Long-lasting makeup collections can be a life-saver for consumers who have demanding lifestyles or want to enjoy a dynamic night out without worrying too much about their appearance. Easy to use and absolutely striking, [Shiseido's](https://www.trendhunter.com/trends/innovative-foundation) offerings embody the perfect texture, a wide range of shades, and optimal comfort. The newest additions in the brand's long-lasting makeup collection include the SynchroSkin Radiant Lifting Foundation which is oil-free and available in a variety of shades. For those who are searching for a new lipstick—the LacuerInk LipShine comes in 12 colorways and its featherweight formula is bound to deliver on vibrant intensity, without being dry or sticky. For an [air-whipped cream blush](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek), the Minimalist WhippedPowder Blush is weightless, breathable, and will smudge-proof with a delicate matte finish. Finally, for consumers who prefer a multi-tasking formula, Shiseido's long-lasting makeup collection also features a breathable highlighter that can last up to 12 hours. Available in four shimmering shades, the product can be applied to the face, eyes, and lips. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Long-lasting Makeup:** There is an opportunity for cosmetics companies to develop breathable, smudge-proof, and long-lasting makeup that can meet the demands of busy consumers. - **Multi-use Cosmetics:** Creating makeup products that can be used on various parts of the face can provide convenience and versatility, offering a disruptive innovation opportunity for companies. - **Featherweight Formula:** Developing makeup with a weightless formula that can still deliver vibrant intensity and optimal comfort will cater to consumer preferences, and provide an opening for innovation opportunities in the cosmetics industry. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can invest in researching and developing long-lasting and breathable makeup collections that would appeal to a wide range of consumers. - **Beauty Products:** The emergence of makeup with multi-use benefits highlights the need for research and development of beauty products that offer convenience without compromising quality. - **Personal Care:** The creation of featherweight makeup that delivers optimal comfort and long-lasting wear aligns with consumer preferences for greater health and wellness, offering innovation opportunities in the personal care industry. ## Related on Trend Hunter - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [All-Day Liquid Contours](https://www.trendhunter.com/trends/liquid-contour-stayn.md) - [Natural Luxurious Makeup Collections](https://www.trendhunter.com/trends/les-beiges-collection.md)