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# Reimagined 60s-Era Watches
Longines Transforms the Popular 'Ultra-Chrono' with Modern Innovations

By Kanesa D | Published 2022-06-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/longines
References: [hypebeast](https://hypebeast.com/2022/6/longines-reissues-ultra-chron-high-beat-diver) & [longines](https://www.longines.com/en-gb/watch-longines-ultra-chron-l2-836-4-52-2)

[Longines](https://www.trendhunter.com/trends/longines-ultrachron-carbon) is debuting a reworked version of the ‘Ultra-Chrono,’ a [high-beat dive watch](https://www.trendhunter.com/trends/mwmod01-v2) from the ‘60s. The 2022 version is slightly larger than the original and features a cushion-shaped casing measuring 43mm rather than 42mm. In addition, unlike the original, it houses an ETA L836.6 designed specifically for Longines. The new Ultra-Chron is water-resistant up to 300 meters and has a rotatable bezel with sapphire crystals and luminous indices.

Consumers can choose between leather or stainless steel for the strap, and the watch comes complete with a sustainably produced [NATO](https://www.trendhunter.com/trends/scuba-fifty-fathoms) strap. Longines has gone the extra mile to have the watch model certified with guaranteed accuracy that mirrors COSC but with advanced temperature and testing features.

The 'Ultra-Chron' is available now via Longines with prices starting at approximately $3,460 USD.

Image Credit: Longines

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 61% | Activity: 55% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Reworked Vintage Watches:** The popularity of vintage watches can be capitalized on by revamping old models to create new collections that appeal to modern tastes.
- **Sustainable Watch Production:** There is growing demand for sustainable materials and production methods in the watch industry, with consumers willing to pay more for environmentally friendly options.
- **Advanced Accuracy Features:** To stand out in a crowded market, watchmakers can invest in new accuracy testing and temperature compensation features for their products.

### Sectors Adopting This

- **Luxury Watches:** The luxury watch industry can tap into the demand for vintage timepieces while also incorporating modern features and sustainable production methods into their products.
- **Sustainable Fashion:** The watch industry can collaborate with other sustainable fashion brands to create eco-friendly collections to meet the growing demand for environmentally conscious products.
- **Precision Instruments:** The watch industry can leverage their expertise in precision engineering to expand into other industries that require high-accuracy instruments, such as scientific research or healthcare.

## Related on Trend Hunter

- [Cushion-Shaped Carbon Case Timepieces](https://www.trendhunter.com/trends/longines-ultrachron-carbon.md)
- [Revived 60s-Inspired Dive Watches](https://www.trendhunter.com/trends/zenith-defy-revival-a3648.md)
- [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md)
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- [Updated 80s Timepieces](https://www.trendhunter.com/trends/lacoupole-watch.md)
- [Ultra-Limited Diver Timepieces](https://www.trendhunter.com/trends/singer-divetrack-automatic-chronograph-diver.md)
- [Retro Rally-Ready Timepieces](https://www.trendhunter.com/trends/union-glashtte-timepiece.md)
- [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md)
- [Accessible Aquatic-Hued Timepieces](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon.md)
