# Convenient Longevity Coffees Vivi Labs is Bringing the World's First Longevity Coffee to Market By Laura McQuarrie | Published 2025-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/longevity-coffee References: [linkedin](https://www.linkedin.com/posts/activity-7383890590331133953-AszT) & [vivilabs](https://vivilabs.com/)  [Vivi Labs](https://www.trendhunter.com/trends/vivi-naturals-daily-vivant) is gearing up to introduce a first-of-its-kind [longevity coffee](https://www.trendhunter.com/trends/onyx-coffee-labs), designed to turn one of the most cherished daily rituals into a powerful means of supporting daily and future health. 18 months of research and development went into perfecting the 100% Arabica organic coffee blend, which features over 400mg of NAD+ precursors for cellular energy, plant-based antioxidants clinically shown to protect cells and slow aging, and grass-fed collagen for skin and hair health. Equally as important as the ingredients that are included, this [product to reduce biological age](https://www.trendhunter.com/trends/longevity-solutions) excludes all seed oils, fillers, or artificial additives. When the longevity innovation hits the market, it will be available in three options: Black Coffee, a Lightly Sweetened Latte, and Ceremonial Grade Matcha. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 78% | Activity: 86% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** Consumers increasingly seek out drinks that offer health benefits, transforming everyday habits like coffee drinking into wellness routines. - **Anti-aging Nutrition:** The integration of anti-aging components into consumables reflects a growing demand for products that proactively contribute to long-term health. - **Clean Label Products:** There is a shift towards transparency in product ingredients, with a strong consumer preference for clean labels free from artificial additives. ### Who This Affects Most - **Nutraceuticals:** The nutraceutical industry is expanding as consumers look for food and beverage solutions that merge nutrition with therapeutic benefits. - **Specialty Coffee:** Specialty coffee shops and roasters are beginning to explore the introduction of value-added health-focused offerings to attract health-conscious consumers. - **Dietary Supplements:** A synergy between the supplement and beverage sectors is emerging, with traditional supplement ingredients being incorporated into everyday drinkables. ## Related on Trend Hunter - [Highly Personalized Supplement Subscriptions](https://www.trendhunter.com/trends/smart-supplements.md) - [Longevity-Focused Dietary Supplements](https://www.trendhunter.com/trends/longevityfocused-dietary-supplement.md) - [Cellular Skincare Systems](https://www.trendhunter.com/trends/mitobiotic.md) - [Female-Focused Creatine Products](https://www.trendhunter.com/trends/mindbodygreen-creatine.md) - [Cellular Beauty Supplements](https://www.trendhunter.com/trends/jupiter-neurosciences.md) - [Multi-Benefit Longevity Supplements](https://www.trendhunter.com/trends/daily-ultimate-essentials.md) - [Longevity-Supporting Supplements](https://www.trendhunter.com/trends/time-traveler.md) - [Sugar-Free Longevity Gummies](https://www.trendhunter.com/trends/longevity-gummies.md) - [Jellyfish-Derived Collagen Supplement Formulations](https://www.trendhunter.com/trends/jellyfishderived-collagen.md)