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# Energetic Green Retail Makeovers
Heatherwick Studio Updates a Longchamp Store in Manhattan

By Amy Duong | Published 2025-05-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/longchamp-store
References: [heatherwick](http://heatherwick.com/) & [dezeen](https://www.dezeen.com/2025/05/21/longchamp-new-york-heatherwick-studio-energy-green-staircase-soho/)

![Energetic Green Retail Makeovers](https://cdn.trendhunterstatic.com/thumbs/571/longchamp-store.jpeg)

A [Longchamp](https://www.trendhunter.com/trends/la-maison-unique) store in Downtown Manhattan has just gotten a bright makeover done by architecture firm [Heatherwick Studio](https://www.trendhunter.com/trends/hanwha-galleria). The team updates the store with a recolored sculptural steel staircase and complements this with 'three-dimensional carpets' to follow. The space is dubbed [La Maison](https://www.trendhunter.com/trends/diptyque-2) Unique and the shop features a hole through the middle to accommodate the aforementioned staircase.

Heatherwick explained to Dezeen, "It's the idea of not destroying another shop, but actually adjusting it and adapting it going forward. My hope is that we can be a species of adjusters and adapters, but you have to start with making something wholehearted enough so that somebody would care enough to say, 'Let's not knock it down. Let's adapt it and adjust it and repair it. We've adapted, adjusted and repaired 20 years later, and I think in a mini way, compared to what I think we need to be doing at the biggest scale, with buildings in cities and invigorating someone."

Image Credit: Heatherwick Studio

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 41% | Activity: 21% | Freshness: 41%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Architectural Refurbishments:** Transformative refurbishments in retail spaces focus on sustainability, encouraging ongoing adaptation rather than complete teardown and rebuild.
- **Three-dimensional Design Elements:** Three-dimensional carpets and sculptural elements create dynamic interiors that enhance consumer experiences while offering innovative design solutions.
- **Integrated Architectural Elements:** Incorporating structural features like hole-centered staircases showcases innovative design that merges functionality with artistic expression.

### Where This Applies

- **Architecture and Interior Design:** Architecture and interior design industries can capitalize on sustainable refurbishment approaches that prioritize adaptability over demolition.
- **Retail Design:** The retail design industry benefits from incorporating eye-catching, innovative elements that draw consumers in and enhance store aesthetics.
- **Sustainable Construction:** Sustainable construction sees disruption with a shift towards renovating existing structures to reduce environmental impact while boosting creativity.

## Related on Trend Hunter

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- [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md)
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- [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md)
- [Renovated Kyiv Boutiques](https://www.trendhunter.com/trends/lbtm-shop.md)
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