# Sailor Boy Backdrops Kate Moss and Daria Werbowy for Longchamp Fall/Winter 09 Campaign By Bianca | Published 2009-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/longchamp-sailor-kate-moss-daria-werbowy References: [catwalkqueen](http://www.catwalkqueen.tv/2009/06/longchamp-kate-moss-daria-werbowy.html) Hello, [Navy Boys](https://www.trendhunter.com/trends/the-corsa-driver)! This ad campaign for [Longchamp](https://www.trendhunter.com/trends/longchamp-1) incorporates uniformed men (a look some women find totally irresistible) and and dolled up in leopard-print supermodels Kate Moss and Daria Werbowy (two women many men find irresistible). Leaving the men faceless in the Longchamp autumn/winter '09 campaign works well as it leaves an air of mystery—besides, as Trend Hunter's fashion-savvy [Ayman](http://www.trendhunter.com/trends/catalina-bartolome)has pointed out, faceless photo shoots are all the rage these days. **Implications** - Epic fashion duo Mert Alas and Marcus Piggott captured these [vibrant campaigns](https://www.trendhunter.com/trends/star-studded) which feature the models alongside a row of white-uniformed sailors who complete every woman's fantasy. Given that it was New York's Fleet Week just a few weeks ago, the shoot is timed well and sure to make waves in the fashion world. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Faceless Photo Shoots:** The trend of faceless photo shoots presents an opportunity for fashion brands to create a sense of mystery and intrigue in their campaigns. - **Incorporating Uniformed Men:** The trend of incorporating uniformed men in fashion ads opens up disruptive innovation opportunities to appeal to women's fantasies and desires. - **Leopard-print Fashion:** The trend of using leopard-print fashion in campaigns provides an opportunity for brands to tap into the allure and sexiness associated with animal prints. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage faceless photo shoots, incorporating uniformed men, and featuring leopard-print fashion to create captivating and appealing campaigns. - **Advertising:** In the advertising industry, adopting the trend of faceless photo shoots and incorporating uniformed men can help brands create memorable and attention-grabbing visuals. - **Print and Digital Media:** Print and digital media outlets have an opportunity to feature and showcase the trend of faceless photo shoots and highlight the allure of leopard-print fashion. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)