# Lesbianesque Supermodel Ads Longchamp Goes GirlxGirl With Kate Moss & Pivovarova By Ayman | Published 2008-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/longchamp-kate-moss-sasha-pivovarova-spring-2009 References: [wwd](http://www.wwd.com/media-news/fashion-memopad/longchamp-is-ready-to-wear-1893754?src=rss/recentstories/20081215#/) & [longchamp](http://www.longchamp.com/) It seems that after their classically romantic, but safe and boring, Fall/Winter 2008-09 ad campaign with Kate Moss and French actor Gaspard Ulliel, [Longchamp](https://www.trendhunter.com/trends/longchamp-1) wanted more bang and action for their Spring 2009 ready-to-wear ads. Kate Moss is still in, but Ulliel is out, with Russian beauty Sasha Pivovarova taking his place and affectionately wrapping her arms around Moss. The ad campaign was shot in Los Angeles by Mert Alas and Marcus Piggot. Faux lesbianism seems to be the hot thing to do these days. From the recent [Versace ad campaign](https://www.trendhunter.com/trends/contemporary-femininity) to Katy Perry’s girl-on-girl kiss. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Faux Lesbianism:** Opportunity for brands to explore unconventional and provocative advertising campaigns by featuring faux lesbian relationships. - **Celebrity Endorsements:** Use of influential celebrities, like Kate Moss and Sasha Pivovarova, to boost brand visibility and appeal. - **Controversial Advertising:** Growing trend of using controversial and attention-grabbing ads to create brand awareness and generate buzz. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the trend of faux lesbianism to create unique and memorable ad campaigns. - **Cosmetics:** Cosmetic companies can utilize celebrity endorsements to promote their products and attract customers. - **Media and Entertainment:** Opportunity for media and entertainment companies to capitalize on controversial advertising to attract viewers and create engagement. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)