# Romantic Cafe Fashion Ads Kate Moss & Gaspard Ulliel for Longchamp By Ayman | Published 2008-07-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/longchamp-fw0809-moss References: [fashionmag.us](http://www.fashionmag.us/index.php?option=com_content&task=view&id=704&Itemid=1) The ever ubiquitous Kate Moss stars alongside French actor Gaspard Ulliel in the new ad campaign for Longchamp Fall/Winter 08-09. The stylish black and white campaign was shot by Alas & Piggott with a theme of romance in a coffee shop. When I call Moss ubiquitous, I am truly not exaggerating. In addition to this Longchamp campaign, she currently stars in the new Stella Mccartney, Donna Karan, and Just Cavalli ad campaigns. I think that is simply too much... Romantic black and white ads must be in again, check out Burberry's recent campaign: ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Romantic Black and White Ads:** Opportunity for brands to create visually stunning and emotionally engaging advertising campaigns reminiscent of the romance in a coffee shop. - **Celebrity Endorsements:** Utilize popular figures like Kate Moss and Gaspard Ulliel to enhance brand image and attract a wider audience. - **Multiple Campaign Involvement:** Explore the potential of having a celebrity star in multiple ad campaigns simultaneously to maximize brand exposure. ### Who This Affects Most - **Fashion:** Fashion brands can take inspiration from the Longchamp campaign and create their own romantic-themed advertisements. - **Advertising:** Advertising agencies can offer clients the opportunity to create visually captivating black and white campaigns that evoke feelings of romance and nostalgia. - **Celebrity Management:** There is an opportunity to manage multiple brand endorsements for celebrities and create strategic partnerships that benefit both parties involved in the campaigns. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)