# Collaboration Motorcyclist Gear Collections The Long Way Up Riding Gear Collection is Road-Ready By Michael Hemsworth | Published 2020-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/long-way-up-riding-gear-collection References: [hiconsumption](https://hiconsumption.com/belstaff-long-way-up-riding-gear-collection/) & [belstaff](https://www.belstaff.com/en_US/men/motorcycle/long-way-up-on-the-bike/) The Belstaff Long Way Up Riding Gear Collection has been created in partnership with Charley Boorman and Ewan McGregor as a range of products for [avid riders](https://www.trendhunter.com/trends/fragment-1) to choose when looking for a way to support their needs on the road. The collection includes a series of garments that are accented with GORE-TEX and D30 armor in order to deliver [lightweight protection](https://www.trendhunter.com/trends/under-armour-unstoppable) that doesn't skimp on comfort. The collection starts at $275 and goes all the way up to $1,675 to offer riders with a range of styles that are ready to stand the test of time. The Belstaff Long Way Up Riding Gear Collection coincides with the Long Way Up series on Apple TV+ that documents the adventure of Boorman and McGregor as they make their way from the tip of Argentina to Los Angeles in 100 days on [electric motorcycles](https://www.trendhunter.com/trends/crooked-motorcycles-alps-edition). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 67% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Gear Collections:** Opportunity for brands to collaborate with influencers or celebrities to create specialized gear collections for specific target audiences. - **Lightweight Protective Gear:** Growing demand for motorcycle gear that offers lightweight protection without sacrificing comfort, incorporating materials like GORE-TEX and D30 armor. - **Adventure Travel Documentary Series:** Increasing popularity of adventure travel documentaries as opportunities for brand partnerships and product placements. ### Sectors Adopting This - **Motorcycle Gear:** Disruptive innovation opportunity: Create gear collections that cater to specific riding styles or preferences, incorporating advanced materials and technologies. - **Fashion and Apparel:** Disruptive innovation opportunity: Collaborate with outdoor enthusiasts or celebrities to design functional yet stylish gear collections for specialized activities. - **Streaming Platforms:** Disruptive innovation opportunity: Produce or sponsor adventure travel documentary series to reach niche target audiences and promote related products or services. ## Related on Trend Hunter - [Ultra-Rugged Motorcyclist Accessories](https://www.trendhunter.com/trends/malle-expedition-collection.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Stylish Technical Motorcycle Jackets](https://www.trendhunter.com/trends/aether-mulholland-motorcycle-jacket.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Ruggedly Versatile Electric Bikes](https://www.trendhunter.com/trends/super73-blackout-collection.md)