# Neighborhood Status Tees Zypcodes By Paul Murray | Published 2008-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/long-tail-t-shirt-fashion-with-built-in-status References: [zypcodes](http://www.zypcodes.com) & [urbandictionary](http://www.urbandictionary.com/define.php?term=IRTFW&defid=2737800) Launched in late '07, Zypcodes and the zypcodes.com site became an overnight status symbol. Each zypcodes t-shirt displays the zip code from America's wealthiest zip codes, such as Fisher Island (where celebs like Oprah and J-Lo keep their pieds-a-terre), and Alpine, NJ (known for high-profile rapper residents like Lil Kim). Consequently, the [T-shirts](https://www.trendhunter.com/trends/potluck-club) have built-in equity, but only for the truly elite. To make them even more exclusive, the shirts are priced in direct ratio to property values in the zipcodes, so a shirt with the Palo Verdes, CA zip can sell for as much as $320. Overtly snobbish, the site seems to have spawned a [viral search frenzy](https://www.trendhunter.com/trends/i-can-fix-him) using key word phrases such as "IRTFW". This phenomenon seems to follow a trend toward social network elitism in fashion as seen on [invite-only fashion portals](https://www.trendhunter.com/trends/nylon-membership). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Social Network Elitism:** Creating an exclusive community within fashion could be applied to other industries to create a sense of exclusivity and desirability. - **Zip Code Branding:** Utilizing specific geographic locations as a branding strategy can create a strong identity and appeal for niche markets. - **Luxury Personalization:** Personalizing luxury goods based on individual preferences and interests could create an even greater sense of exclusivity and identity for consumers. ### Who This Affects Most - **Fashion:** The fashion industry could apply the concept of zip code branding to create exclusive collections for specific regions or neighborhoods. - **Real Estate:** The real estate industry could use zip code branding as a way to target and attract high net-worth individuals to specific neighborhoods or properties. - **Hospitality:** Luxury hotels could personalize guest experiences based on individual interests and preferences to create a unique and exclusive stay for each guest. ## Related on Trend Hunter - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Social Site-Themed Merchandise](https://www.trendhunter.com/trends/elon-musk-and-x.md) - [Zip Code Visualizers](https://www.trendhunter.com/trends/zipcode-heat-map.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Streetwear-Inspired NFTs](https://www.trendhunter.com/trends/hapebeasts.md) - [Gen Z Streetwear Brands](https://www.trendhunter.com/trends/hos-wear.md) - [Actress-Backed Sensory Apparel](https://www.trendhunter.com/trends/zip-zap-zoop.md)