# Sustainable Craft Beer Patagonia's Long Root Ale is Made with Regenerative Agriculture Practices By Riley von Niessen | Published 2016-10-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/long-root-ale References: [modernfarmer](http://modernfarmer.com/2016/10/patagonia-long-root-ale/) & [patagoniaprovisions](http://www.patagoniaprovisions.com/pages/long-root-ale) In a partnership with Hopworks Urban Brewery, outdoor clothing and sporting good designer [Patagonia](https://www.trendhunter.com/trends/yamamori) created 'Long Root Ale,' a pale craft beer that isn't nearly as harsh on the environment as that of its competitors. In order to succeed in this, Hopworks Urban Brewery and Patagonia utilize '[Kernza](https://www.trendhunter.com/trends/kernza-pasta),' a perennial grain that's grown using "regenerative agriculture practices." As the company claims, this leads to a restoration of "soil biodiversity, sequesters carbon, and efficiently grows crops without chemical fertilizers or pesticides" -- and needs less water for the whole process. In addition to Kernza, Long Root Ale is made with organic yeast, Chinook, barley, as well as [Mosaic](https://www.trendhunter.com/trends/plantcentric-meal-delivery) and Chrystal hops -- making for a refreshing beverage that aims to change current practices for the better. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Regenerative Agriculture:** The use of regenerative agriculture practices in beer production can lead to more sustainable and eco-friendly processes for the industry. - **Perennial Grains:** The use of perennial grains like Kernza can revolutionize the agriculture industry by reducing the need for chemical fertilizers, pesticides, and less water usage. - **Organic Ingredients:** The use of organic ingredients in beer production can create an entirely new market for consumers who prioritize organic and sustainable products. ### Sectors Adopting This - **Craft Beer:** The craft beer industry can greatly benefit from implementing regenerative agriculture practices and the use of organic ingredients, as it creates more sustainable and environmentally-friendly processes. - **Agriculture:** The agriculture industry can benefit from the use of perennial grains and regenerative agriculture practices as it can lead to more sustainable, long-term solutions to crop production and management practices. - **Organic Food & Beverage:** The organic food & beverage industry is a prime market for Long Root Ale and can capitalize on the shift towards organic, sustainable products for consumers. ## Related on Trend Hunter - [Perennial Grain Pilsners](https://www.trendhunter.com/trends/kernza-pils.md) - [Regenerative Organic Sakes](https://www.trendhunter.com/trends/yamamori.md) - [Climate-Friendly Grain Pastas](https://www.trendhunter.com/trends/kernza-pasta.md) - [Sustainable Perennial Grain Whiskeys](https://www.trendhunter.com/trends/tattersall-kernza-whiskey.md) - [Regenerative Beer Agriculture Programs](https://www.trendhunter.com/trends/regenerative-agriculture-program.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Ancient Grain Beers](https://www.trendhunter.com/trends/fonio-rising.md) - [Sustainable Beer Brand Partnerships](https://www.trendhunter.com/trends/environmental-sustainability.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md)